But there is a problem with Facebook's Friend Lists feature: Nobody uses it. According to CEO Mark Zuckerberg, just 5 percent of Facebook users had made a list as of October 2010. Now, this isn't a company that lets its technology stagnate—witness Facebook's recent push into e-mail with the Messages service, introduced as an apparent competitor with Gmail. After the failure of Lists, Facebook decided to start over and created Facebook Groups, a new friend-dividing feature that uses an opt-out strategy as a way of reaching widespread adoption.
Facebook executives probably feel that allowing users to force their friends into Groups is the only way to get a critical mass to use the feature (remember that 5 percent figure for Friend Lists). The company used a similar strategy to turn its Photos feature into one of the largest repositories of drunken party pictures the world has ever known—although a minority of users actually upload photos to Facebook, anybody can "tag" his or her friends in these pictures, and a whopping 95 percent of users have been tagged.
Did you know that “live content” drives three times more engagement on Facebook? Well, this was concluded in a study done by Social Media Today back in 2016. The option of Facebook Live is all about displaying the content that’s about in-the-moment. You can go live by displaying the live office events, products launches, and sales too. Going Live engages a lot of audience on-spot. On the other hand, Facebook Stories are in-the-moment content clips. Followed by Instagram stories popularity, Facebook had to be in the queue to let their users do it too. New products, discounts, testimonials and what not can be a part of the Facebook stories? Investing your time and efforts into these would be seen gaining popularity in the coming year.