All about FaceBook Marketing with retargeting

Facebook ad specs vary based on the type of Facebook ad. For example, the image size for a single image ad is 1,200 x 628 pixels with an image ratio of 1.91:1, whereas slideshow image size is 1,280 x 720 pixels with an image ratio of 16:9, 1:1 or 2:3. Get detailed Facebook ad spec information covering specs for every ad type in our article Complete List of Facebook Ad Specs. Basic Shopify Vs. Shopify Vs. Advanced Shopify Which Shopify Plan is Right For You?
WhatsApp: This is an amazing tool to provide one-to-one communication with customers, especially when they want to gain more information before making a purchase. Businesses have reported that it has made them more successful in building trust and brand loyalty with their customers. It is important, however, not to use WhatsApp for unsolicited messages or spam.
For many customers, this is quickly becoming their preferred method of communication, since they no longer have to deal with the awkwardness of cold calls. It also allows customers to interact on the go, using their mobile device apps or a desktop device by visiting www.messenger.com. These tools also allow you to communicate with your clients in richer and more meaningful ways.
Google Analytics is an extremely powerful analytics tool for Facebook advertising. Advertisers can gain a lot more information from Google Analytics than just a user’s location, gender, interests, and device types. Google Analytics is a reliable way to track conversions, which show you the entire path a user took to convert. This level of information can then be used to create custom audiences with targeted ads, increasing your ROI and conversions. F8 2019 Day 1 Keynote
In the future, we can expect even more great tools for video marketing from Facebook. They have already expanded into creative video tools with virtual reality devices like Oculus Rift, and have goals to become the top video marketing site on the Internet, surpassing YouTube. Video is one of the most powerful tools available to advertisers right now, as we’ll explore more in a later chapter of this book. Tracking campaigns with URL Builder (4:37)
However, businesses that aren’t online-based, but have multi-page or content-rich websites that would find user data insightful, should also use retargeting. For example, a winery has two main types of consumers: those interested in tours and tasting and those interesting in hiring their venue for private events. The winery could use retargeting to segment site visitors by their interest, and then display ads specific to each of those user’s interests.
Advertisers can be savvy about using retargeting ads to generate repeat sales by advertising products similar to those that a customer has already purchased. Retargeting serves as a great way to cost-effectively use reminder advertising. Typically, previous customers are more likely to buy from you than someone who has never heard of you, so creating audiences of previous customers is a great way to generate ongoing sales.
For example, if you’re selling high-class luxury products, your audience may rather opt into your email newsletter for exclusive news and something only they as members (read: email subscribers) can get. On the other hand, if your audience is more price-sensitive, promising special discounts and other deals in your email newsletters may be a more appealing ad for them.
Naturally, shorter videos get more complete views. This is why GIFs have become increasingly valuable. As noted by WordStream, not only does it stand out from static images, it does not require the same amount of investment, effort-wise compared to videos, carousel, and lead ads. Additionally, you can even repurpose existing video assets as Facebook GIF ads—making it a win on repeat.
Fortunately, cutting down on unwanted notifications is simple. First, click on Account on the top right of the Facebook home page, then select Account Settings in the drop-down menu. From there, click the Notifications tab and scroll down to Groups. This will bring up a page that allows you to curate what sort of Group-related activity results in e-mail alerts. Another level of notifications can be filtered out by opening up the page for an individual group, then clicking the Edit Settings button on the top right.
Facebook executives probably feel that allowing users to force their friends into Groups is the only way to get a critical mass to use the feature (remember that 5 percent figure for Friend Lists). The company used a similar strategy to turn its Photos feature into one of the largest repositories of drunken party pictures the world has ever known—although a minority of users actually upload photos to Facebook, anybody can "tag" his or her friends in these pictures, and a whopping 95 percent of users have been tagged.

A computer sales and repair store is running a promotion on external hard drives and they want to use Facebook to advertise this sale. To avoid wasting ad spend, they target ads by user’s needs. Using the info from the Facebook Pixel, they create a custom audience of those who have recently visited the blog post on how to back up a computer. They then create an ad specific to those users, explaining the benefits of external hard drives and the current promotion. How to Switch Account in Mobile Legends using Facebook!!
Timing can also be seasonal. Retailers that do most of their business during the Q4 gifting season can create a custom audience targeting those who don’t buy from them year-round. Susan uses the example of women visiting a men’s retailer site based on clicks from a holiday gift guide. Knowing that traffic from this particular piece of content is likely driven by people who aren’t shopping for themselves, you can retarget this audience during other gift-giving times of the year such as Father’s Day. Sync Facebook contacts, Sync Contacts / Sync Facebook Contacts / Facebook Contacts

Only a single account is all that you need: Having FB shop on your store makes it easier for you to display the changes like the modified button colors, addition or deletion of products and more. The moment you make the changes on your store, it automatically updates your Facebook store, too. Hence, you don’t have to manage the different inventories on your store and Facebook store separately. Pedestrian Question - Is Your Facebook Profile Picture a Selfie?


To find such visitors who might need some help with their purchase, you must look at other signs that signal hesitation. For example, you can specifically target visitors who’ve spent the most time browsing your website. Additionally, you can also add people who’ve visited specific pages on your website such as your FAQs, Terms & Conditions or Pricing pages.
You’ll have to add an additional piece of code to the back-end of your website, but once you do, your Facebook reports will let you know detailed information about the behavior of your visitors and how it’s affecting your campaign ROI. And you can tie your pixel to fire on those behaviors and, then create remarketing campaigns based on those events.
Facebook limits the maximum amount of time that people will stay in a custom audience, based on website traffic, to 180 days. After this time period, those in the website custom audience will be removed unless they revisit the website. You can stay top-of-mind by simply creating a custom audience of people who visited your URL within the past few months and run remarketing ads before they’re removed by Facebook. How To Do Facebook Emoticons
Although automation might cover basic tasks, it’s important to do your best to add a personal touch or offer direct help when possible. I was recently speaking to some contacts at a consulting company that had done an amazing job scaling marketing communication, but they still made a rule to visit their clients in person once every year to see how they could be helpful or improve the relationship and get to know the people better. They said that when they do this, the clients stay longer and spend more money. 

You can also review group members who have been flagged in the group or reported to Facebook. Click the three dots button below your group’s cover photo and select Manage Group. Under Reported to Admin, view members who have been reported to the admin or flagged by other members, and members who have been reported to Facebook as violating community standards.
To find such visitors who might need some help with their purchase, you must look at other signs that signal hesitation. For example, you can specifically target visitors who’ve spent the most time browsing your website. Additionally, you can also add people who’ve visited specific pages on your website such as your FAQs, Terms & Conditions or Pricing pages. Google Ads: How To Get First Ad Position In Google Search With The Lowest CPC!
Experts out there are making some big predictions about how customers will operate in the future. Some analysts say they think close to 50 percent of all searches will be made through voice search by 2020. I’m not sure how accurate predictions like this really are, but I do know that my daughters and the generations that will come after them are growing up in a world where smartwatches and smart speakers are the norm.

But while Facebook Groups may prove indispensable to a lot of users, this strategy also raises a number of worries. Users can easily find themselves a member of a handful of groups they never wanted to belong to, which creates the opportunity for mischief. For example, TechCrunch editor Michael Arrington ­recently added Zuckerberg (with whom he is Facebook friends) to a fictitious pedophilia-related group as a way of proving the point.


It is important to have clarity on what you are looking for from each tool so that you can calculate your return on investment. For example, if a customer responded to a Facebook ad and purchased a $20 product and you spent $5 to advertise, your return on investment would be $15. Over time, if you can, also track the total lifetime value of a client for even more accurate returns. What if Gary Vee is wrong? | Important advice for beginning online brands
When you A/B test your ads. The goal is to see which image, video, audience, font, color, ad copy, etc gets you the highest click through rate(CTR) or call to action(CTA). I typically perform A/B testing on two images at a time. Running too many variations can interfere with results. After running these ads simultaneously for 5 days, we learned that Ad B had 55 clicks to the website, while Ad A had only 5. Facebook touch screen in real 

Start with a brand awareness ad that’s simply meant to introduce you to your audience. Sure, some may click and convert immediately, but there’s a good chance many won’t. That’s ok though- you can run a retargeting campaign that shows your ad to users who saved or engaged with your previous ad. At this point, you can focus on conversions or lead generation a little more heavily. Tracking conversions on a website with AdWords
You already know that video is imperative. It used to be one aspect of your marketing strategy, but now you need an entire strategy just for your videos! People watch countless hours of video every day, and YouTube is the largest search engine after its sibling Google. Whether it’s on Facebook, Instagram or some other platform, video is not going anywhere.
While Facebook’s retargeting campaigns tend to be more expensive than targeting a cold audience, these campaigns help you actually reach a more responsive audience. Not only does Facebook offer a variety of retargeting options and immersive ad units that aren’t available on other platforms, but it also boasts both a higher audience inventory and lower conversion costs. Ultimately, retargeting on Facebook is valuable to your business. How To Delete Your Facebook Account Permanently
Facebook executives probably feel that allowing users to force their friends into Groups is the only way to get a critical mass to use the feature (remember that 5 percent figure for Friend Lists). The company used a similar strategy to turn its Photos feature into one of the largest repositories of drunken party pictures the world has ever known—although a minority of users actually upload photos to Facebook, anybody can "tag" his or her friends in these pictures, and a whopping 95 percent of users have been tagged.

If you have hundreds or even thousands of Facebook friends, it's easy to cross over into too-much-information territory. After all, who wants their parents or boss to see everything they put up for their friends? That's why Facebook has long allowed users to create Friend Lists, which let people manage their privacy settings for different groups of friends. APPLE PARK - The Spaceship

Facebook retargeting lets advertisers discover and reach warm leads. Using the Facebook Pixel, advertisers track their site visitors and their actions to build audiences and better understand visitors. Campaigns are then designed to speak to the audience and display ads on those visitor’s Facebook pages, proving highly effective in that statistically warm leads convert best.


If you have access to your website's code, you can add the Facebook pixel yourself. Simply place the Facebook pixel base code (what you see when you create your pixel) on all pages of your website. Then add standard events to the pixel code on the special pages of your website, such as your add-to-cart page or your purchase page. For full step-by-step instructions on adding the Facebook pixel to your site, visit the Help Center. Facebook Quotes, Sayings, Insults And Comebacks

So what’s the best way to do it? Offer them the opportunity to subscribe to your email list through Facebook lead ads. These ads let people fill out a form and subscribe to your email list so you can keep in touch with them there and the best part is that they don’t even have to leave Facebook to sign up—they can subscribe right from their newsfeed. Facebook Cover size for Mobile & desktop, 2018 | Adobe Photoshop | DIY
To track the actions you need to integrate them within the pixel base code. For example, an ecommerce site that wants to track purchases will have to enter a code in the thank-you or final confirmation page that is loaded immediately after a successful purchase (see the example in the next image) in the thank you page (the final confirmation page).
Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Securities. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University. How to know who stalk/visited your facebook profile
If you’re just starting out with Facebook advertising, the best way to manage your ads is to use Facebook Ads Manager. The Ads Manager is Facebook’s free campaign management tool that’s available to all marketers. By the end of this chapter, you will know how to use the Facebook Ads Manager and how to set up your first Facebook ad campaign. (We’ve created an in-depth guide to show you exactly how to create Facebook ads!) Facebook Messenger App Decluttered
At DigitalMarketer, we opted to create a closed group, so our customers would be able to locate our groups easier. This does result in an influx of requests to join from unqualified members, but the tradeoff is worth it—we let the world know that we have a tribe of thousands of digital marketing enthusiasts, and use the “publicity” of an exclusive group to build FOMO (“fear of missing out”).
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