All about FaceBook Marketing with retargeting

A computer sales and repair store is running a promotion on external hard drives and they want to use Facebook to advertise this sale. To avoid wasting ad spend, they target ads by user’s needs. Using the info from the Facebook Pixel, they create a custom audience of those who have recently visited the blog post on how to back up a computer. They then create an ad specific to those users, explaining the benefits of external hard drives and the current promotion. Are Millennials too old for Gen-Zs?
Every business has a number of different customers, but there is still an ideal customer. Your ideal customers are those who fit your product or service best and, in return, are the most likely to convert and become a customer of yours. They are the ones who require the least sales because they’re the ones the most likely to buy. Take the time to consider and precisely define who these people are by learning How to Create Customer Profiles.
Google Analytics is an extremely powerful analytics tool for Facebook advertising. Advertisers can gain a lot more information from Google Analytics than just a user’s location, gender, interests, and device types. Google Analytics is a reliable way to track conversions, which show you the entire path a user took to convert. This level of information can then be used to create custom audiences with targeted ads, increasing your ROI and conversions. F8 2019 Day 1 Keynote
How much should you pay for Facebook advertising? Is Facebook’s automatic or manual bidding better? How to set up your ad budgets in the Ads Manager? We’re going to answer all these questions in this chapter. Did we mention that you’ll also learn about other technical aspects such as ad delivery optimization? – If you want to get great Facebook campaign results, you’ll need to know how to use it.
Group 2: People who click through the post-click landing page to the sales page but don’t submit a payment. These are people who liked the idea of your course but got spooked by the credit card field on the next page. The Facebook pixel on the checkout page will add these people to an audience as well. You can target them with a dynamic Facebook ad that attempts to draw them back to the checkout page. You know these people are further down in the funnel, so maybe a small discount or one-time-offer will push them over the edge to your “thank you” page.

For example, a ski and bike company should group users by the main product types the business offers, such as skiers, snowboarders, mountain bikers, and road cyclists. A customer who previously purchased a road bike would be a good candidate for a promotion on new clipless road bike pedals, whereas the customer who rented a mountain bike won’t likely be interested in road biking gear.
After selecting the terms and conditions for retargeting, you will see the code that we need to install our website. If you are familiar with installing things like Google analytics or other tracking pixels, this should be easy for you. If you have a WordPress site, it’s really simple to install this as well. I’ll show you where to put it in the next step.
Impress potential customers with rich, 360-degree video: Give your customers a whole new way to see your company through their newsfeed. With this tool, the user is in control of the video and can move around the room by tilting their phone or clicking around in it on their desktop. This is a great way for hotels and other location-based businesses to provide a powerful visual. Here below you can see a 360-degree video shared by Mark Zuckerberg(Video only works with the latest version of Chrome, Firefox)
There are a number of different ways to use Facebook retargeting, from showing ads of products a user has shown interest in on your website to promoting a special offer to recent site visitors to incite sales. Every business will use Facebook retargeting differently, depending on their business and advertising goals. For example, a local yoga studio could use Facebook ads as a reminder to those who last registered for a class two weeks ago to encourage return customers.
Only a single account is all that you need: Having FB shop on your store makes it easier for you to display the changes like the modified button colors, addition or deletion of products and more. The moment you make the changes on your store, it automatically updates your Facebook store, too. Hence, you don’t have to manage the different inventories on your store and Facebook store separately. Selling B2B to Millennials? Forget it.
Facebook ad specs vary based on the type of Facebook ad. For example, the image size for a single image ad is 1,200 x 628 pixels with an image ratio of 1.91:1, whereas slideshow image size is 1,280 x 720 pixels with an image ratio of 16:9, 1:1 or 2:3. Get detailed Facebook ad spec information covering specs for every ad type in our article Complete List of Facebook Ad Specs. UPDATED: How to Send a Private Message on Facebook (Desktop 2018)
Unsure whether Facebook advertising is for you? Will it get you the results you’re looking for? How much time does it take to manage Facebook campaigns? Read this chapter to find out all these answers and much more!  As of December, 2018 Facebook has a reported 1.52 billion daily active users ( DAU) on average. This is why marketers consider Facebook to be the absolute most effective social advertising channel of our time.
Facebook Retargeting Ads cost the same as other Facebook advertising campaigns. Facebook requires a minimum daily budget of $1, or the cost of two clicks. This means if your cost per click is $2.50, then your minimum daily budget will be $5. However, the average cost per click on Facebook is $1.50. For a more detailed explanation about the costs of Facebook Ads, visit our article on Facebook Advertising Costs.
The pixel is an invisible 1×1 pixel-unique image file that gets embedded on your website. It is added via javascript code and automatically loads on all pages of the website. This code is designed to install small text files called cookies, which track the user’s Facebook visits on the website (more information on Facebook’s cookies are available on this page).
The first step in Facebook retargeting is to get your Facebook Pixel installed and confirm it’s firing correctly using the Facebook Pixel Helper. A correctly embedded Pixel will automatically begin tracking all of your site visitors, no matter how the users landed on your site. The data collected by the Pixel automatically imports into the Facebook Ads Manager, where advertisers can then use the data to create strategic ads using custom audiences. Lightroom Export settings for posting to facebook
$5-10 dollar a day is a feasible budget for most small or local business such a La Tana to get their feet wet in FB advertising. After you have gotten the right converting ad formula down, feel free to increase your budget an extra $5-10 dollars a day. Of course, the higher the budget, the greater your reach. I recently worked on a Facebook ad project for a supplement company. Their budget was  a whopping $100 per day(estimated daily reach of 8,000-21,000 people).
Retargeting can help your business and/or product stay relevant while customers may be looking for other options. It’s a great way to give your audience a second, third or even fourth chance to purchase your product. Running Facebook ads can help with the social growth of your business. If you want to be successful at Facebook advertising campaigns, I would suggest starting small. You want to A/B test and measure the results from your ads to find that winning formula that yields success.
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