All about FaceBook Marketing with retargeting

The pixel is an invisible 1×1 pixel-unique image file that gets embedded on your website. It is added via javascript code and automatically loads on all pages of the website. This code is designed to install small text files called cookies, which track the user’s Facebook visits on the website (more information on Facebook’s cookies are available on this page). How to search people on facebook ?
You can quickly glance at member requests and approve members based on a variety of personal information, including demographics, job information, family details, join date on Facebook, mutual friends, other groups they belong to, and other details that members have publicly shared on Facebook. Use these details to filter or sort members for a faster approval process. How To Create A Facebook Group (2019)
Start with a brand awareness ad that’s simply meant to introduce you to your audience. Sure, some may click and convert immediately, but there’s a good chance many won’t. That’s ok though- you can run a retargeting campaign that shows your ad to users who saved or engaged with your previous ad. At this point, you can focus on conversions or lead generation a little more heavily. 

Once you've set up the Facebook pixel, the pixel will fire when someone takes an action on your website. Examples of actions include adding an item to their shopping cart or making a purchase. The pixel receives these actions, or events, which you can view on your Facebook pixel page in Events Manager. From there, you'll be able to see the actions that your customers take. You'll also have options to reach those customers again through future Facebook ads.
The frozen-food retailer Iceland, for instance, recently switched from celebrity marketing to partnering with “real” people (micro-influencers) because their customers -- mothers, in this case -- trusted other mothers above brands and so-called industry experts. Next year, adjust your influencer marketing strategy according to who your audience is most likely to respond to.
It is important to have clarity on what you are looking for from each tool so that you can calculate your return on investment. For example, if a customer responded to a Facebook ad and purchased a $20 product and you spent $5 to advertise, your return on investment would be $15. Over time, if you can, also track the total lifetime value of a client for even more accurate returns.
Facebook retargeting ads display solely to an audience that has previously visited (and taken certain actions on) your website. To do this, advertisers install the Facebook Pixel, a free, short piece of code advertisers install on their side to track these visitors. It links your site visitors to your Facebook Ads Manager account, allowing you to create Facebook marketing campaigns that target your recent site visitors with Facebook ads.
Although automation might cover basic tasks, it’s important to do your best to add a personal touch or offer direct help when possible. I was recently speaking to some contacts at a consulting company that had done an amazing job scaling marketing communication, but they still made a rule to visit their clients in person once every year to see how they could be helpful or improve the relationship and get to know the people better. They said that when they do this, the clients stay longer and spend more money.
For example, a ski and bike company should group users by the main product types the business offers, such as skiers, snowboarders, mountain bikers, and road cyclists. A customer who previously purchased a road bike would be a good candidate for a promotion on new clipless road bike pedals, whereas the customer who rented a mountain bike won’t likely be interested in road biking gear. 

I did want to mention a recent test that I did where in addition to the call to action below, I placed a link in the text area above the image.  The result out of 5000 clicks? Only 5% of the clicks came from the link up top.  95% of the clicks came from the call to action below.  I believe that people are becoming conditioned to engage that section of an ad. How To Quickly Create Social Media Content
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Naturally, shorter videos get more complete views. This is why GIFs have become increasingly valuable. As noted by WordStream, not only does it stand out from static images, it does not require the same amount of investment, effort-wise compared to videos, carousel, and lead ads. Additionally, you can even repurpose existing video assets as Facebook GIF ads—making it a win on repeat.
Technology has evolved tremendously over the last several years. Recently, my 4-year-old daughter picked up my old Timex watch. After playing with it for a few minutes, she discovered that the face of the watch lit up when she pushed a button on the side. She grew excited and told the watch: “Call Grandma Hall!” Needless to say, my mother’s face did not appear on my aged Timex, which disappointed her greatly. You can watch the video here.

Did you know that “live content” drives three times more engagement on Facebook? Well, this was concluded in a study done by Social Media Today back in 2016. The option of Facebook Live is all about displaying the content that’s about in-the-moment. You can go live by displaying the live office events, products launches, and sales too. Going Live engages a lot of audience on-spot. On the other hand, Facebook Stories are in-the-moment content clips. Followed by Instagram stories popularity, Facebook had to be in the queue to let their users do it too. New products, discounts, testimonials and what not can be a part of the Facebook stories? Investing your time and efforts into these would be seen gaining popularity in the coming year.


Lasse Rouhiainen is a best-selling author and international expert on artificial intelligence, disruptive technologies and digital marketing. Finnish in origin but based in Spain, Lasse focuses his work on investigating how companies and society in general can better adapt to, and benefit from, artificial intelligence. Lasse is also a supporter of the Human Centered AI initiative and he is advisory board member of ROYBI robot, an AI-powered companion robot for young children.
Recently Facebook release retargeting features to allow users set up Facebook retargeting, or remarketing as some people call it. In the past, you could only set up Facebook retargeting through larger advertisers. As a result, there’s not a lot of information out for a small business to set up retargeting on Facebook themselves. In this post I’ll show you step by step how to set up Facebook retargeting.
Video can be a very effective tool for gaining trust and credibility with your customers. In many cases, consumers are more comfortable making a purchase decision if they’ve been able to view a video about the product or service beforehand. In the past, there weren’t as many opportunities for consumers to see videos, due to low Internet connection speeds, but now, the video marketing possibilities have increased drastically, especially for mobile viewers. Revital Multivitamins | Good or Bad? Review by Guru Mann
MLSP is the online equivalent to the world-class Harvard school of business for entrepreneurs who want to get more leads, sign-up more reps, and make more money in any home business. With the incredible MLSP community, websites, tools, and technology you can build your business faster, smarter, and exactly like the 6- and 7-figure earners starting today. How to Hide your Joined Groups on Facebook from Others? Facebook Privacy Settings
This year, we found a few macro currents running across disparate categories. Food has taken on a new life beyond cuisine as people explore the functional benefits of specific ingredients. Eco-consciousness is driving purchasing decisions in the worlds of beauty, fashion and travel. And we’re now seeing the decentralization of traditional models in things like exercise, shopping and even screen time.
Lasse Rouhiainen is a best-selling author and international expert on artificial intelligence, disruptive technologies and digital marketing. Finnish in origin but based in Spain, Lasse focuses his work on investigating how companies and society in general can better adapt to, and benefit from, artificial intelligence. Lasse is also a supporter of the Human Centered AI initiative and he is advisory board member of ROYBI robot, an AI-powered companion robot for young children.

Experts out there are making some big predictions about how customers will operate in the future. Some analysts say they think close to 50 percent of all searches will be made through voice search by 2020. I’m not sure how accurate predictions like this really are, but I do know that my daughters and the generations that will come after them are growing up in a world where smartwatches and smart speakers are the norm.


Facebook will do whatever it can to protect itself from losing its users.  Which represent Nearly $10B a quarter in advertising revenue.  Sure the advertisers are paying that bill but without users to click the ad, Facebook would not have the revenue. And Facebook is much more interested in protecting the user experience than it is in your ad dollars. 

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Handle sensitive issues in a private message. If I delete a post, I usually send the author of the post a private message and explain why their post was deleted and make myself available to answer any questions. Ninety percent of the time, they didn’t realize they were breaking any rules or they posted in the group by mistake. Be nice, be firm, and make sure they understand that you’re not trying to be mean or unreasonable, you’re just keeping the group on topic so that the experience is better for everyone.
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