All about FaceBook Marketing with retargeting

Did you know that “live content” drives three times more engagement on Facebook? Well, this was concluded in a study done by Social Media Today back in 2016. The option of Facebook Live is all about displaying the content that’s about in-the-moment. You can go live by displaying the live office events, products launches, and sales too. Going Live engages a lot of audience on-spot. On the other hand, Facebook Stories are in-the-moment content clips. Followed by Instagram stories popularity, Facebook had to be in the queue to let their users do it too. New products, discounts, testimonials and what not can be a part of the Facebook stories? Investing your time and efforts into these would be seen gaining popularity in the coming year.
Although automation might cover basic tasks, it’s important to do your best to add a personal touch or offer direct help when possible. I was recently speaking to some contacts at a consulting company that had done an amazing job scaling marketing communication, but they still made a rule to visit their clients in person once every year to see how they could be helpful or improve the relationship and get to know the people better. They said that when they do this, the clients stay longer and spend more money.
You already know that video is imperative. It used to be one aspect of your marketing strategy, but now you need an entire strategy just for your videos! People watch countless hours of video every day, and YouTube is the largest search engine after its sibling Google. Whether it’s on Facebook, Instagram or some other platform, video is not going anywhere. The Social Network (2010) best scene
Although automation might cover basic tasks, it’s important to do your best to add a personal touch or offer direct help when possible. I was recently speaking to some contacts at a consulting company that had done an amazing job scaling marketing communication, but they still made a rule to visit their clients in person once every year to see how they could be helpful or improve the relationship and get to know the people better. They said that when they do this, the clients stay longer and spend more money.
Customers seldom go to a website and purchase after their first visit. It’s even more rare for a customer to convert after clicking on just one ad, especially if they’re unfamiliar with your brand or your price point is relatively high. In most cases, there’s a long journey to get customers to convert and Facebook is uniquely positioned to handle the buyer’s journey along each step in a way that other channels can’t. Are Facebook Ads Worth It?
To find such visitors who might need some help with their purchase, you must look at other signs that signal hesitation. For example, you can specifically target visitors who’ve spent the most time browsing your website. Additionally, you can also add people who’ve visited specific pages on your website such as your FAQs, Terms & Conditions or Pricing pages. Google Ads: How To Get First Ad Position In Google Search With The Lowest CPC! 

Start with a brand awareness ad that’s simply meant to introduce you to your audience. Sure, some may click and convert immediately, but there’s a good chance many won’t. That’s ok though- you can run a retargeting campaign that shows your ad to users who saved or engaged with your previous ad. At this point, you can focus on conversions or lead generation a little more heavily.
Whether someone is ready to book a trip or is just looking for travel inspiration, match their intent with items from your travel catalog. If they were browsing hotels but didn’t make a reservation—or if they were looking at flights but didn’t book a trip—travel ads let you show them relevant ads based on their specific dates, destinations and other trip details.
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