All about FaceBook Marketing with retargeting

Customers seldom go to a website and purchase after their first visit. It’s even more rare for a customer to convert after clicking on just one ad, especially if they’re unfamiliar with your brand or your price point is relatively high. In most cases, there’s a long journey to get customers to convert and Facebook is uniquely positioned to handle the buyer’s journey along each step in a way that other channels can’t.
If a prospect has downloaded the white paper but hasn’t requested a demo, then you would want to advertise the demo. If they’ve seen the demo and haven’t signed up for a free trial, then that’s the message to send them next. Similar to establishing audiences based on the Time Lag report, create separate custom audiences and align the messaging with the way people have already interacted with your site and your brand.

In the media section you’ll decide on the image that you want to use in your ad. The recommended size for this image is 1080 pixels by 1080 pixels. (Though this would depend on your ad placements) The image MUST contain LESS THAN 20% text! (If you plan on using text in your image, Facebook has a very cool tool that will help you work around the 20% text overlay rule)
Group 1: People who click through to your post-click landing page but don’t progress to the sales page. These people will click on your ad, evaluate your post-click landing page, and decide they’re not ready to buy. The Facebook Pixel on that page will add them to an audience that you can target with a tailored Facebook ad that attempts to draw them back to that post-click landing page. BEST Circle Icon Tutorial - Works For All Social Media (YouTube, Instagram, Face
Facebook retargeting campaigns can be used by nearly every Facebook advertiser with a Java-enabled website with steady traffic, but are best suited for online-based businesses, such as ecommerce. This is because online businesses typically have a high volume of site visitors, giving the advertiser a lot of insightful information from the Facebook Pixel. How to Use Facebook Messenger Secret Conversation
If you have hundreds or even thousands of Facebook friends, it's easy to cross over into too-much-information territory. After all, who wants their parents or boss to see everything they put up for their friends? That's why Facebook has long allowed users to create Friend Lists, which let people manage their privacy settings for different groups of friends. APPLE PARK - The Spaceship
For instance, Lead ads pull up a lead capture form in-app and autopopulates it with information from the users Facebook user profile. This feature dramatically reduces friction in your marketing funnel, encouraging more prospects to convert thanks to the simpler process. You also reduce the number of needed assets by getting rid of certain landing pages.
Naturally, shorter videos get more complete views. This is why GIFs have become increasingly valuable. As noted by WordStream, not only does it stand out from static images, it does not require the same amount of investment, effort-wise compared to videos, carousel, and lead ads. Additionally, you can even repurpose existing video assets as Facebook GIF ads—making it a win on repeat.
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Here’s the truth: 96% of visitors that land on your website are not ready to buy. They come to your site, wander around for a while, then leave. The worst part? Most of them probably forget about your website as soon as they close the tab. So, how do you remind your website visitors about your ecommerce store and keep in touch with them until they’re ready to become your customers? That’s right—you use Facebook retargeting ads.
Recently Facebook release retargeting features to allow users set up Facebook retargeting, or remarketing as some people call it. In the past, you could only set up Facebook retargeting through larger advertisers. As a result, there’s not a lot of information out for a small business to set up retargeting on Facebook themselves. In this post I’ll show you step by step how to set up Facebook retargeting. How to Upload High Quality Photos on Facebook | Best Resolution 2017 and Beyond
Facebook dynamic ads automatically show the right products to people who have expressed interest on your website, in your app or elsewhere on the internet. Simply upload your product catalog and set up your campaign one time, and it will continue working for you for as long as you want—finding the right people for each product, and always using up-to-date pricing and availability. How to Delete a Facebook Group? (2016) 

Group 3: People who make it all the way through the checkout process to your “thank you” page. The Facebook pixel on your “thank you” page will add its visitors to another list, which you can exclude from your other targeting groups to ensure you’re not reaching people with Facebook ads for an offer they’ve already claimed. You can also create an entirely new campaign to cross-sell them on another course or add-on, or even use this group to create a lookalike audience of your ideal customer to find more people likely to purchase your product or service.

Upload your vehicle catalog with details such as make, model and year, then automatically generate ads that show the most compelling inventory to the right audiences. Use automotive inventory ads to direct people toward vehicle detail pages, lead submission forms or other valuable places—and continually show your most relevant vehicles to potential auto buyers. Is Taking ReVital Every Day Good for Health?
If you have hundreds or even thousands of Facebook friends, it's easy to cross over into too-much-information territory. After all, who wants their parents or boss to see everything they put up for their friends? That's why Facebook has long allowed users to create Friend Lists, which let people manage their privacy settings for different groups of friends. How To Logout Facebook Messenger On IPhone Easy Fast 2019
There are over ten different Facebook ad types that you can use. However, you should test some different ad formats to learn what works best for you. Find out how to create all the different Facebook ad types and what are the specific requirements for each. If you hadn’t heard about the Message, Lead, and Video ads before, you’ll know how to create them after reading this chapter!
For many customers, this is quickly becoming their preferred method of communication, since they no longer have to deal with the awkwardness of cold calls. It also allows customers to interact on the go, using their mobile device apps or a desktop device by visiting www.messenger.com. These tools also allow you to communicate with your clients in richer and more meaningful ways.
Let’s use one of my favorite Italian restaurant in Ekkamai, called La Tana. The marketing goal for this restaurant was to increase patronage during lunchtime (between 11-2pm). FB ads are perfect for restaurants. Because, let’s face it, everyone on Facebook likes to eat. When targeting your audience, you want to focus on your ideal or current customer(s).
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The tricky part with Facebook is that it only lets you operate within predefined targeting options. You can, for example, target people who have visited your website within a defined period of time (the last 7 days, 30 days, etc.), however, there’s still no option to target repeat visitors who have been to your website several times but haven’t finished their purchase yet.

Retargeting ads are a powerful way of acquiring new customers through strategically focusing ads on the needs or intent of warm leads. They are a great opportunity for businesses to create more successful Facebook advertisements and get a higher return on investment. Getting the most out of your Facebook advertising does require learning not only how Facebook Ads Manager works, but also pairing that with a good understanding of digital marketing.
Recently Facebook release retargeting features to allow users set up Facebook retargeting, or remarketing as some people call it. In the past, you could only set up Facebook retargeting through larger advertisers. As a result, there’s not a lot of information out for a small business to set up retargeting on Facebook themselves. In this post I’ll show you step by step how to set up Facebook retargeting. How to Upload High Quality Photos on Facebook | Best Resolution 2017 and Beyond
Whether someone is ready to book a trip or is just looking for travel inspiration, match their intent with items from your travel catalog. If they were browsing hotels but didn’t make a reservation—or if they were looking at flights but didn’t book a trip—travel ads let you show them relevant ads based on their specific dates, destinations and other trip details.

I did want to mention a recent test that I did where in addition to the call to action below, I placed a link in the text area above the image.  The result out of 5000 clicks? Only 5% of the clicks came from the link up top.  95% of the clicks came from the call to action below.  I believe that people are becoming conditioned to engage that section of an ad. How To Quickly Create Social Media Content

Facebook ad specs vary based on the type of Facebook ad. For example, the image size for a single image ad is 1,200 x 628 pixels with an image ratio of 1.91:1, whereas slideshow image size is 1,280 x 720 pixels with an image ratio of 16:9, 1:1 or 2:3. Get detailed Facebook ad spec information covering specs for every ad type in our article Complete List of Facebook Ad Specs. UPDATED: How to Send a Private Message on Facebook (Desktop 2018)


Start with a brand awareness ad that’s simply meant to introduce you to your audience. Sure, some may click and convert immediately, but there’s a good chance many won’t. That’s ok though- you can run a retargeting campaign that shows your ad to users who saved or engaged with your previous ad. At this point, you can focus on conversions or lead generation a little more heavily. How to Create a Facebook Icon on the Desktop
Handle sensitive issues in a private message. If I delete a post, I usually send the author of the post a private message and explain why their post was deleted and make myself available to answer any questions. Ninety percent of the time, they didn’t realize they were breaking any rules or they posted in the group by mistake. Be nice, be firm, and make sure they understand that you’re not trying to be mean or unreasonable, you’re just keeping the group on topic so that the experience is better for everyone. Advertising on Facebook: 10 Things You Can't Advertise
Group 3: People who make it all the way through the checkout process to your “thank you” page. The Facebook pixel on your “thank you” page will add its visitors to another list, which you can exclude from your other targeting groups to ensure you’re not reaching people with Facebook ads for an offer they’ve already claimed. You can also create an entirely new campaign to cross-sell them on another course or add-on, or even use this group to create a lookalike audience of your ideal customer to find more people likely to purchase your product or service. Facebook Cover Photo - A Super-Easy Way To Resize Your Image
Be consistent in naming URLs and use referral URLs to easily differentiate among content grouping. You can then build a separate custom audience inside of Facebook for each group and let them grow over time. When you’re ready to market to a given subset, you can amplify information or products to people based on the content that they’ve consumed from your site. Because they’ve already indicated some interest in your brand, they’ll be more receptive to your ads. $1.71 for 9 Items! Moneymaker Makeup!!!| CVS Extreme Couponing Haul | Oct 27th
To identify topics, we turned to our two monthly features—“Topics to Watch” and “Hot Topics”—and examined their combined findings over the previous year. We also explored the full universe of topics that grew from January 2017 to October 2018 on Facebook. The perspective provided by leading industry experts inspired additional topics to explore. Finally, we turned to third-party research and credible media sources to both inform and validate our overall findings. Facebook Touch Screen
Handle sensitive issues in a private message. If I delete a post, I usually send the author of the post a private message and explain why their post was deleted and make myself available to answer any questions. Ninety percent of the time, they didn’t realize they were breaking any rules or they posted in the group by mistake. Be nice, be firm, and make sure they understand that you’re not trying to be mean or unreasonable, you’re just keeping the group on topic so that the experience is better for everyone. 
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