All about FaceBook Marketing with retargeting

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In the future, we can expect even more great tools for video marketing from Facebook. They have already expanded into creative video tools with virtual reality devices like Oculus Rift, and have goals to become the top video marketing site on the Internet, surpassing YouTube. Video is one of the most powerful tools available to advertisers right now, as we’ll explore more in a later chapter of this book. TUNE Partner Marketing Platform: Pixel Based Tracking
We have already been talking about how Facebook marketing can be an innovative way of taking your business on the global platform. Every year, Facebook marketing strategies change for the benefit of eCommerce marketers. Facebook wants to be your one-stop shop for news, products, and updates from your friends. With the world changing a mile a minute, it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. It is better for the eCommerce marketers to stay updated with the Facebook marketing trends for the coming year. The more you plan ahead, the better equipped you feel to manage those changes when they happen. Create a Simple Facebook App (part 1 of 2)

While Facebook’s retargeting campaigns tend to be more expensive than targeting a cold audience, these campaigns help you actually reach a more responsive audience. Not only does Facebook offer a variety of retargeting options and immersive ad units that aren’t available on other platforms, but it also boasts both a higher audience inventory and lower conversion costs. Ultimately, retargeting on Facebook is valuable to your business. How To Delete Your Facebook Account Permanently
Facebook retargeting can be used in a number of ways and is based on your advertising goals, or objectives. There are four main goals in retargeting ads: build awareness, reminder advertising, close a sale, and invite repeat business. When retargeting is used in conjunction with your advertising goals, ads become very effective and drive your return on investment up.

After you have installed the script onto your website, continue to the next step by clicking audience tab on the Facebook pop-up window. The next screen you come to will be a name that you will use when you’re setting up your marketing campaign in Facebook. So name your custom audience something that’s recognizable like “website audience” or whatever makes sense to you.


Facebook retargeting can be used in a number of ways and is based on your advertising goals, or objectives. There are four main goals in retargeting ads: build awareness, reminder advertising, close a sale, and invite repeat business. When retargeting is used in conjunction with your advertising goals, ads become very effective and drive your return on investment up. 

There are a number of different ways to use Facebook retargeting, from showing ads of products a user has shown interest in on your website to promoting a special offer to recent site visitors to incite sales. Every business will use Facebook retargeting differently, depending on their business and advertising goals. For example, a local yoga studio could use Facebook ads as a reminder to those who last registered for a class two weeks ago to encourage return customers. Facebook Live: Do you know who’s watching?
Another business might create a retargeting campaign that displays a specific product ad after a user has been to that product’s webpage. For example, let’s say a user is shopping for a new car and searches for Jeep Grand Cherokees for sale in their area on AutoTrader. Later, when they go on Facebook, they see an ad from AutoTrader for a Jeep Grand Cherokee for sale near them that fits their search criteria, rather than one of AutoTrader’s generic ads. The Power of Facebook Advertising Explained for 2019
Facebook ad specs vary based on the type of Facebook ad. For example, the image size for a single image ad is 1,200 x 628 pixels with an image ratio of 1.91:1, whereas slideshow image size is 1,280 x 720 pixels with an image ratio of 16:9, 1:1 or 2:3. Get detailed Facebook ad spec information covering specs for every ad type in our article Complete List of Facebook Ad Specs.
The way that consumers communicate is changing rapidly, as new tools are available that allow for quick, meaningful interactions. Instant messaging tools for mobile devices have grown exponentially, and along with them, tools like Facebook Messenger (with over 800 million users) and the Facebook-owned WhatsApp (with over 1 billion users) are growing too.
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