But there is a problem with Facebook's Friend Lists feature: Nobody uses it. According to CEO Mark Zuckerberg, just 5 percent of Facebook users had made a list as of October 2010. Now, this isn't a company that lets its technology stagnate—witness Facebook's recent push into e-mail with the Messages service, introduced as an apparent competitor with Gmail. After the failure of Lists, Facebook decided to start over and created Facebook Groups, a new friend-dividing feature that uses an opt-out strategy as a way of reaching widespread adoption. Welcome to Facebook Log In, Sign Up or Learn More
How much should you pay for Facebook advertising? Is Facebook’s automatic or manual bidding better? How to set up your ad budgets in the Ads Manager? We’re going to answer all these questions in this chapter. Did we mention that you’ll also learn about other technical aspects such as ad delivery optimization? – If you want to get great Facebook campaign results, you’ll need to know how to use it. How To Get Your Facebook Ads Approved
If you already have created and installed the Facebook Pixel, double-check that your pixel is functioning properly. You can easily do this with the Facebook Pixel Helper, which is a Chrome plugin used to monitor and troubleshoot Facebook Pixels. Learn how easy it is to use the Facebook Pixel helper in our article on how to Install & use the Facebook Pixel Helper. Google AdWords Conversion Tracking // 2018 Tutorial
Advertisers use the information from the Facebook Pixel to better understand their audience. They can then create ads tailored to their audience using this information. By understanding site visitors, advertisers not only have a warm audience that is more likely to convert, but they can also design ads specifically to them. This gives advertisers the ability to create ad messaging that makes more of an impact, leading to more sales and a higher return on ad spend.
Secret groups are not searchable via Facebook—that means no one but members (and in some cases, former members) can see the group name, who’s in the group, the group’s description and tags, or stories about the group in Facebook’s newsfeed. Anyone can join, but they have to be invited or added by a member or admin, depending on your group settings.
In the future, we can expect even more great tools for video marketing from Facebook. They have already expanded into creative video tools with virtual reality devices like Oculus Rift, and have goals to become the top video marketing site on the Internet, surpassing YouTube. Video is one of the most powerful tools available to advertisers right now, as we’ll explore more in a later chapter of this book. Tracking campaigns with URL Builder (4:37)
To identify topics, we turned to our two monthly features—“Topics to Watch” and “Hot Topics”—and examined their combined findings over the previous year. We also explored the full universe of topics that grew from January 2017 to October 2018 on Facebook. The perspective provided by leading industry experts inspired additional topics to explore. Finally, we turned to third-party research and credible media sources to both inform and validate our overall findings.
Whether someone is ready to book a trip or is just looking for travel inspiration, match their intent with items from your travel catalog. If they were browsing hotels but didn’t make a reservation—or if they were looking at flights but didn’t book a trip—travel ads let you show them relevant ads based on their specific dates, destinations and other trip details.
For the Facebook retargeting pixel to work, it needs to be installed on the back-end of all the relevant pages you want to track, create audiences, and remarket with. If you’re using Facebook ads to drive visitors to a click-through post-click landing page where you sell a course, you might want to install it on that page, the following checkout page, and the “thank you” page after that. Here’s why:
There are over ten different Facebook ad types that you can use. However, you should test some different ad formats to learn what works best for you. Find out how to create all the different Facebook ad types and what are the specific requirements for each. If you hadn’t heard about the Message, Lead, and Video ads before, you’ll know how to create them after reading this chapter!