All about FaceBook Marketing with retargeting

Did you know that “live content” drives three times more engagement on Facebook? Well, this was concluded in a study done by Social Media Today back in 2016. The option of Facebook Live is all about displaying the content that’s about in-the-moment. You can go live by displaying the live office events, products launches, and sales too. Going Live engages a lot of audience on-spot. On the other hand, Facebook Stories are in-the-moment content clips. Followed by Instagram stories popularity, Facebook had to be in the queue to let their users do it too. New products, discounts, testimonials and what not can be a part of the Facebook stories? Investing your time and efforts into these would be seen gaining popularity in the coming year.
You can quickly glance at member requests and approve members based on a variety of personal information, including demographics, job information, family details, join date on Facebook, mutual friends, other groups they belong to, and other details that members have publicly shared on Facebook. Use these details to filter or sort members for a faster approval process.

Now there is one other thing worth mentioning here.  There is an optional section where you can set a limit for the campaign.  How much you spend is usually managed in the next section at the Ad Set level.  However if you know with certainty that you have exactly $100 to spend on this campaign and you don’t want to spend any more.  You can set that amount here.  To set a limit at the campaign level the minimum amount is $100.
You already know that video is imperative. It used to be one aspect of your marketing strategy, but now you need an entire strategy just for your videos! People watch countless hours of video every day, and YouTube is the largest search engine after its sibling Google. Whether it’s on Facebook, Instagram or some other platform, video is not going anywhere.
A local bakery is using the Facebook Pixel to track user behavior on their website. They find that the majority of users go to one of three pages from their homepage: their menu, catering services, or wedding cakes. Their goal is to increase their sale of custom wedding cakes, so they create Facebook ads focused on their custom cakes targeted to users who spent at least two minutes on their wedding cakes webpage, rather than showing a generic bakery ad.
The site developed organically, bubbling up in Facebook groups where people found themselves connecting to buy and sell goods. The trend inspired the social network to establish Marketplace as an official commerce destination on the site.Taking the retail pulse from its hybrid perch as a social network/commerce vehicle, Facebook Marketplace sees Instagram-powered and artificial-intelligence informed shopping experiences, as well as “creators,” the next iteration of influencers, gaining momentum in 2019, according to Deb Liu, Facebook marketplace vice president, in an interview.
A real estate brokerage finds a large number of site visitors are passively browsing high-end homes for fun, which they determined by finding that these visitors never contact the brokerage for more information, nor clicked links for mortgage pre-approval. They want to target ads to users who are ready to purchase a home to avoid wasting ad spend, so they build campaigns targeting those who searched for homes in certain price ranges and who visited the mortgage rates page. How To Create Facebook Cover Videos Using Premiere Pro CC
Whether someone is ready to book a trip or is just looking for travel inspiration, match their intent with items from your travel catalog. If they were browsing hotels but didn’t make a reservation—or if they were looking at flights but didn’t book a trip—travel ads let you show them relevant ads based on their specific dates, destinations and other trip details.
Fred Lam started his working life over 12 years ago as a dishwasher. Knowing that he wanted more from life, Fred began venturing into the online business world. His knowledge and accomplishments in the media buying field brought him recognition and prestigious positions. He quickly launched to the top as the youngest Marketing Manager for BMW Group Canada. Today, Fred is the CEO of several multimillion-dollar businesses, including iPro Academy. Fred has coached thousands of students around the world and continues sharing his knowledge in Starting From Zero.
The Facebook Pixel, also known informally as the Facebook retargeting pixel, is a snippet of code you can insert into the back end of your website. Like other tags, it helps drive and decode key performance metrics generated by a particular platform. Specifically, the Facebook Pixel helps businesses with a Facebook page determine and improve the ROI from the world’s biggest social network. Here’s how…

Facebook dynamic ads automatically show the right products to people who have expressed interest on your website, in your app or elsewhere on the internet. Simply upload your product catalog and set up your campaign one time, and it will continue working for you for as long as you want—finding the right people for each product, and always using up-to-date pricing and availability.
Start with a brand awareness ad that’s simply meant to introduce you to your audience. Sure, some may click and convert immediately, but there’s a good chance many won’t. That’s ok though- you can run a retargeting campaign that shows your ad to users who saved or engaged with your previous ad. At this point, you can focus on conversions or lead generation a little more heavily.
With the platform’s ability to recognize any object (as opposed to just faces), there is now a myriad of creative branding possibilities. Product information will just be the tip of this new creative iceberg, with the possibility of users pointing to virtually anything (shoes, cars, clothes, food, etc.)—and have all sorts of info (and interaction) pop up. With Facebook Spaces, the platform is dependent on 360-degree content—something brands will be more than willing to provide.
Once you learn to navigate the Facebook Business Manager and the Ads Manager, you can see many useful reports. These reports will help to improve your campaign results and optimize your Facebook ads. In this final chapter, we’ll take a look at the most important Facebook advertising metrics and will learn how you can filter and read your reports by using the Ads Manager. As you complete reading Chapter 8, we’d like to officially congratulate you on becoming a Facebook ads expert!
You already know that video is imperative. It used to be one aspect of your marketing strategy, but now you need an entire strategy just for your videos! People watch countless hours of video every day, and YouTube is the largest search engine after its sibling Google. Whether it’s on Facebook, Instagram or some other platform, video is not going anywhere.

When you consider that less than 2% of average customers are ready to buy when they visit a site for the first time, you’ll begin to understand just how important retargeting really is. You’ll see how this feature can solve some very vexing problems, how it can impact your bottom line, and you’ll learn how to implement your own retargeting campaigns.
×