All about FaceBook Marketing with retargeting

If you have hundreds or even thousands of Facebook friends, it's easy to cross over into too-much-information territory. After all, who wants their parents or boss to see everything they put up for their friends? That's why Facebook has long allowed users to create Friend Lists, which let people manage their privacy settings for different groups of friends. How To Logout Facebook Messenger On IPhone Easy Fast 2019 

Lasse Rouhiainen is a best-selling author and international expert on artificial intelligence, disruptive technologies and digital marketing. Finnish in origin but based in Spain, Lasse focuses his work on investigating how companies and society in general can better adapt to, and benefit from, artificial intelligence. Lasse is also a supporter of the Human Centered AI initiative and he is advisory board member of ROYBI robot, an AI-powered companion robot for young children. The Key to Building An Online Audience
Impress potential customers with rich, 360-degree video: Give your customers a whole new way to see your company through their newsfeed. With this tool, the user is in control of the video and can move around the room by tilting their phone or clicking around in it on their desktop. This is a great way for hotels and other location-based businesses to provide a powerful visual. Here below you can see a 360-degree video shared by Mark Zuckerberg(Video only works with the latest version of Chrome, Firefox)
A computer sales and repair store is running a promotion on external hard drives and they want to use Facebook to advertise this sale. To avoid wasting ad spend, they target ads by user’s needs. Using the info from the Facebook Pixel, they create a custom audience of those who have recently visited the blog post on how to back up a computer. They then create an ad specific to those users, explaining the benefits of external hard drives and the current promotion.
But while Facebook Groups may prove indispensable to a lot of users, this strategy also raises a number of worries. Users can easily find themselves a member of a handful of groups they never wanted to belong to, which creates the opportunity for mischief. For example, TechCrunch editor Michael Arrington ­recently added Zuckerberg (with whom he is Facebook friends) to a fictitious pedophilia-related group as a way of proving the point.
MLSP is the online equivalent to the world-class Harvard school of business for entrepreneurs who want to get more leads, sign-up more reps, and make more money in any home business. With the incredible MLSP community, websites, tools, and technology you can build your business faster, smarter, and exactly like the 6- and 7-figure earners starting today. Facebook Debugger Trick For Problem Links

Handle sensitive issues in a private message. If I delete a post, I usually send the author of the post a private message and explain why their post was deleted and make myself available to answer any questions. Ninety percent of the time, they didn’t realize they were breaking any rules or they posted in the group by mistake. Be nice, be firm, and make sure they understand that you’re not trying to be mean or unreasonable, you’re just keeping the group on topic so that the experience is better for everyone. Advertising on Facebook: 10 Things You Can't Advertise


MLSP is the online equivalent to the world-class Harvard school of business for entrepreneurs who want to get more leads, sign-up more reps, and make more money in any home business. With the incredible MLSP community, websites, tools, and technology you can build your business faster, smarter, and exactly like the 6- and 7-figure earners starting today. Conversion tracking in Google Ads
Facebook limits the maximum amount of time that people will stay in a custom audience, based on website traffic, to 180 days. After this time period, those in the website custom audience will be removed unless they revisit the website. You can stay top-of-mind by simply creating a custom audience of people who visited your URL within the past few months and run remarketing ads before they’re removed by Facebook.
It is important to have clarity on what you are looking for from each tool so that you can calculate your return on investment. For example, if a customer responded to a Facebook ad and purchased a $20 product and you spent $5 to advertise, your return on investment would be $15. Over time, if you can, also track the total lifetime value of a client for even more accurate returns.

[…] Looking for new ways to reconnect with your audience? Retargeting is the way to go, and Facebook has exceptional remarketing capabilities– you just need to know how to use them. These easy-to-use Facebook Ad retargeting strategies will boost your clicks and conversions in no time. https://adespresso.com/blog/facebook-ad-retargeting-strategies-need-try/ […]
At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing next year?” There are a lot of marketing speakers and sales speakers already shouting out the trends for 2019. It’s still only summer, but people are already trying to look ahead and see what’s around the curve. And I understand why: The world is changing a mile a minute, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. The more you can plan ahead, the better equipped you feel to manage those changes when they happen. How to Track Facebook Ads in Google Analytics [Using URL Parameters]
Group 3: People who make it all the way through the checkout process to your “thank you” page. The Facebook pixel on your “thank you” page will add its visitors to another list, which you can exclude from your other targeting groups to ensure you’re not reaching people with Facebook ads for an offer they’ve already claimed. You can also create an entirely new campaign to cross-sell them on another course or add-on, or even use this group to create a lookalike audience of your ideal customer to find more people likely to purchase your product or service. Facebook Cover Photo - A Super-Easy Way To Resize Your Image

The site developed organically, bubbling up in Facebook groups where people found themselves connecting to buy and sell goods. The trend inspired the social network to establish Marketplace as an official commerce destination on the site.Taking the retail pulse from its hybrid perch as a social network/commerce vehicle, Facebook Marketplace sees Instagram-powered and artificial-intelligence informed shopping experiences, as well as “creators,” the next iteration of influencers, gaining momentum in 2019, according to Deb Liu, Facebook marketplace vice president, in an interview.
So what’s the best way to do it? Offer them the opportunity to subscribe to your email list through Facebook lead ads. These ads let people fill out a form and subscribe to your email list so you can keep in touch with them there and the best part is that they don’t even have to leave Facebook to sign up—they can subscribe right from their newsfeed.

We have already been talking about how Facebook marketing can be an innovative way of taking your business on the global platform. Every year, Facebook marketing strategies change for the benefit of eCommerce marketers. Facebook wants to be your one-stop shop for news, products, and updates from your friends. With the world changing a mile a minute, it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. It is better for the eCommerce marketers to stay updated with the Facebook marketing trends for the coming year. The more you plan ahead, the better equipped you feel to manage those changes when they happen.
If you have hundreds or even thousands of Facebook friends, it's easy to cross over into too-much-information territory. After all, who wants their parents or boss to see everything they put up for their friends? That's why Facebook has long allowed users to create Friend Lists, which let people manage their privacy settings for different groups of friends. How To Logout Facebook Messenger On IPhone Easy Fast 2019
Facebook limits the maximum amount of time that people will stay in a custom audience, based on website traffic, to 180 days. After this time period, those in the website custom audience will be removed unless they revisit the website. You can stay top-of-mind by simply creating a custom audience of people who visited your URL within the past few months and run remarketing ads before they’re removed by Facebook.
Video can be a very effective tool for gaining trust and credibility with your customers. In many cases, consumers are more comfortable making a purchase decision if they’ve been able to view a video about the product or service beforehand. In the past, there weren’t as many opportunities for consumers to see videos, due to low Internet connection speeds, but now, the video marketing possibilities have increased drastically, especially for mobile viewers. NEW Facebook Cover Photo Size & Templates (Mobile/Desktop)
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Facebook retargeting campaigns can be used by nearly every Facebook advertiser with a Java-enabled website with steady traffic, but are best suited for online-based businesses, such as ecommerce. This is because online businesses typically have a high volume of site visitors, giving the advertiser a lot of insightful information from the Facebook Pixel. Instagram Advertising Costs - How much will you pay
Once you've set up the Facebook pixel, the pixel will fire when someone takes an action on your website. Examples of actions include adding an item to their shopping cart or making a purchase. The pixel receives these actions, or events, which you can view on your Facebook pixel page in Events Manager. From there, you'll be able to see the actions that your customers take. You'll also have options to reach those customers again through future Facebook ads.
However, people do not always like turning their mobile devices to the side. Instagram -- one of the most popular social media platforms at the moment -- launched IGTV in June for the express purpose of watching videos in vertical mode. IGTV allows longer content, so you could publish animated videos, demos, interviews, case studies, 360-degree virtual reality, live streams and more. Your social media strategy needs to keep vertical-form IGTV videos in mind.

Social media generally is a vast space to market in. Even more so with Facebook. There’s no shortage of metrics you can use to target the best prospects. Location and gender are just two of the ways you can narrow down your target market. Facebook also allows you to find the folks who didn’t like your page through Detailed Targeting. The choices are endless.

I did want to mention a recent test that I did where in addition to the call to action below, I placed a link in the text area above the image.  The result out of 5000 clicks? Only 5% of the clicks came from the link up top.  95% of the clicks came from the call to action below.  I believe that people are becoming conditioned to engage that section of an ad.


Facebook retargeting campaigns can be used by nearly every Facebook advertiser with a Java-enabled website with steady traffic, but are best suited for online-based businesses, such as ecommerce. This is because online businesses typically have a high volume of site visitors, giving the advertiser a lot of insightful information from the Facebook Pixel. Instagram Advertising Costs - How much will you pay
Creating retargeting ad campaigns on Facebook can be done without a high degree of Facebook Ads expertise, but there is a learning curve which can be time-consuming. Those looking to use Facebook retargeting strategically with little time available should use a professional Facebook management service such as Hibu. Leaving your Facebook ad management to the pros gives you more time and helps you get the most out of your ad spend.
I did want to mention a recent test that I did where in addition to the call to action below, I placed a link in the text area above the image.  The result out of 5000 clicks? Only 5% of the clicks came from the link up top.  95% of the clicks came from the call to action below.  I believe that people are becoming conditioned to engage that section of an ad.

The current marketing funnel accepts anyone, assessing them for profitability and rejecting them if they’re deemed unfit. As John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best -- and insulted at worst -- when the journey ends.” Rather than opening up a marketing funnel that swallows whoever it can, businesses are starting to efficiently leverage content to target niche audiences.


If you do not have a Facebook store yet and have a robust Facebook community, you should not delay this any further and create an FB shop on your store to give the consumers what they’re looking for. There are functional plugins available at Knowband for Prestashop and Magento store that let you integrate your store on your Facebook page. You can find this module here. How to Sort Your Facebook Page Posts by Category Using Photo Albums
There are a number of different ways to use Facebook retargeting, from showing ads of products a user has shown interest in on your website to promoting a special offer to recent site visitors to incite sales. Every business will use Facebook retargeting differently, depending on their business and advertising goals. For example, a local yoga studio could use Facebook ads as a reminder to those who last registered for a class two weeks ago to encourage return customers.
If a prospect has downloaded the white paper but hasn’t requested a demo, then you would want to advertise the demo. If they’ve seen the demo and haven’t signed up for a free trial, then that’s the message to send them next. Similar to establishing audiences based on the Time Lag report, create separate custom audiences and align the messaging with the way people have already interacted with your site and your brand.
Set out by creating as many custom audience buckets in Facebook as you can brainstorm and allow them to start populating. Not all of them will perform and some may take a long time to fill. You’ll have to make adjustments as you go along. Susan notes that the minimum number of people you can run a Facebook ad set to is 1000, so she often combines ad sets that are smaller than 1000 until she populates one that reaches the minimum. (Editor’s Note: The audio of this interview mis-quotes the minimum audience size as 200. This article reflects the correct minimum audience size.) UTM Tracking in Google Analytics | Lesson 13 

Video can be a very effective tool for gaining trust and credibility with your customers. In many cases, consumers are more comfortable making a purchase decision if they’ve been able to view a video about the product or service beforehand. In the past, there weren’t as many opportunities for consumers to see videos, due to low Internet connection speeds, but now, the video marketing possibilities have increased drastically, especially for mobile viewers. Revital Multivitamins | Good or Bad? Review by Guru Mann
Group 2: People who click through the post-click landing page to the sales page but don’t submit a payment. These are people who liked the idea of your course but got spooked by the credit card field on the next page. The Facebook pixel on the checkout page will add these people to an audience as well. You can target them with a dynamic Facebook ad that attempts to draw them back to the checkout page. You know these people are further down in the funnel, so maybe a small discount or one-time-offer will push them over the edge to your “thank you” page.
A bar hosts a weekly Ladies Night and they are looking to increase attendance for tomorrow night. They segment ads by location, age, and gender. First, they hyper-focus location to show ads only to those within a 10-mile radius of their bar. Second, the majority of their best customers are 24 to 35, so they target ads to users in that age range. Lastly, they know men and women look for different things in a night out, so they create two ads geared towards each. What Makes Facebook Developers Productive (or 10 Things They Love About Engineer
An example of this is B2B products. You might draw prospects to your site with a white paper they can download, and then offer a demo. Following a demo, you can schedule a free trial and so forth. As you break down and look at the sales funnel, you get a sense of what the audiences need at each individual point of conversion along this multi-step process. Each audience will have different needs at each point and you want to be able to speak to them differently.
I think we’ve all been there, whether it’s a new pair of shoes (guilty), a new cooking appliance (also guilty), or a video game (not guilty, finally). Maybe we’re just trying to stick to a budget, and we may initially resist the item at first. But then it pops up in our Facebook feed, and it feels like fate, and it’s just a little too tempting, and we convert.
There’s far greater complexity to people’s buying habits and actions beyond the fact they’ve visited a website within the last month. Susan recommends studying the buying and lead acquisition patterns for your brand. If you find that most of your customers tend to convert within a few days of visiting your website, then you would be paying for 30 days worth of Facebook impressions that are no longer relevant.
In The 2019 Topics & Trends Report from Facebook IQ, we share insights on the many topics of conversation that grew on Facebook in 2018 and what they suggest will matter in the year ahead. By understanding which topics are seeing growth on our platform, marketers can anticipate potential shifts in the world around us, including the foods people eat, products they buy, media they consume, physical activities they engage in and ways they spend their time. Facebook to charge fees?
Every business has a number of different customers, but there is still an ideal customer. Your ideal customers are those who fit your product or service best and, in return, are the most likely to convert and become a customer of yours. They are the ones who require the least sales because they’re the ones the most likely to buy. Take the time to consider and precisely define who these people are by learning How to Create Customer Profiles.
If you do not have a Facebook store yet and have a robust Facebook community, you should not delay this any further and create an FB shop on your store to give the consumers what they’re looking for. There are functional plugins available at Knowband for Prestashop and Magento store that let you integrate your store on your Facebook page. You can find this module here. How to Sort Your Facebook Page Posts by Category Using Photo Albums
Hi Rob, thanks for the advice. I have been playing around with Facebook ads for around 6 months now and despite the fact that I get some good traffic at reasonable prices I am still getting a high bounce rate and a relatively low conversion rate. I think part of the issue may be that I have not optimized for mobile/desktop so I will take your advice and put a bit more focus on making the ads work better for different technology.
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