All about FaceBook Marketing with retargeting

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If you’re just starting out with Facebook advertising, the best way to manage your ads is to use Facebook Ads Manager. The Ads Manager is Facebook’s free campaign management tool that’s available to all marketers. By the end of this chapter, you will know how to use the Facebook Ads Manager and how to set up your first Facebook ad campaign. (We’ve created an in-depth guide to show you exactly how to create Facebook ads!)

If you have hundreds or even thousands of Facebook friends, it's easy to cross over into too-much-information territory. After all, who wants their parents or boss to see everything they put up for their friends? That's why Facebook has long allowed users to create Friend Lists, which let people manage their privacy settings for different groups of friends. 📈(FB) Facebook Stock 1 Year Price Prediction 📈
Since your visitors, these people have already shown interest in your brand so they might also be interested in hearing from you in the form of your email newsletter. Besides, these ads are specifically optimized for leads which means Facebook will find people with the highest interest in your product and show them your ad. By turning these visitors into email list subscribers you can stay in touch with your potential customers, build relationships and convert them sometime in the future.
Facebook ad specs vary based on the type of Facebook ad. For example, the image size for a single image ad is 1,200 x 628 pixels with an image ratio of 1.91:1, whereas slideshow image size is 1,280 x 720 pixels with an image ratio of 16:9, 1:1 or 2:3. Get detailed Facebook ad spec information covering specs for every ad type in our article Complete List of Facebook Ad Specs. Basic Shopify Vs. Shopify Vs. Advanced Shopify Which Shopify Plan is Right For You?
To use Facebook retargeting ad campaigns effectively, you will need to create great campaigns with ads that speak to your custom audience with a focus on driving traffic to your site, which then increases the audience you can retarget ads to. Therefore, be sure to create ads that match your custom audience’s interests. Remember: even the best audience won’t convert without great ads, so take the time to create ads that will attract your precise users.
The site developed organically, bubbling up in Facebook groups where people found themselves connecting to buy and sell goods. The trend inspired the social network to establish Marketplace as an official commerce destination on the site.Taking the retail pulse from its hybrid perch as a social network/commerce vehicle, Facebook Marketplace sees Instagram-powered and artificial-intelligence informed shopping experiences, as well as “creators,” the next iteration of influencers, gaining momentum in 2019, according to Deb Liu, Facebook marketplace vice president, in an interview.
Handle sensitive issues in a private message. If I delete a post, I usually send the author of the post a private message and explain why their post was deleted and make myself available to answer any questions. Ninety percent of the time, they didn’t realize they were breaking any rules or they posted in the group by mistake. Be nice, be firm, and make sure they understand that you’re not trying to be mean or unreasonable, you’re just keeping the group on topic so that the experience is better for everyone.
Your Facebook ad campaign’s success will largely depend on whom you’re targeting. That’s why you need to know about the different Facebook audiences available to you. There are Saved Audiences, Lookalike Audiences, Custom Audiences, and audiences created by people that have interacted with your page or content before. By the end of this chapter, you’ll know what are the best Facebook ad audiences and how to create them. We’ll also talk about the Facebook Pixel that you’re going need for tracking your website visitors.
To identify topics, we turned to our two monthly features—“Topics to Watch” and “Hot Topics”—and examined their combined findings over the previous year. We also explored the full universe of topics that grew from January 2017 to October 2018 on Facebook. The perspective provided by leading industry experts inspired additional topics to explore. Finally, we turned to third-party research and credible media sources to both inform and validate our overall findings.
However, people do not always like turning their mobile devices to the side. Instagram -- one of the most popular social media platforms at the moment -- launched IGTV in June for the express purpose of watching videos in vertical mode. IGTV allows longer content, so you could publish animated videos, demos, interviews, case studies, 360-degree virtual reality, live streams and more. Your social media strategy needs to keep vertical-form IGTV videos in mind.
You can create a Custom Audience from your list, Facebook Pixel data or Facebook SDK to specify the people you want to reach with your remarketing campaign. Your pixel or SDK can automatically add people to a Custom Audience based on the specific actions you’re most interested in targeting, like people who visit your site homepage or people who view a product but do not make a purchase. This can help you create ads that are relevant to where people are in their customer journey.
You can quickly glance at member requests and approve members based on a variety of personal information, including demographics, job information, family details, join date on Facebook, mutual friends, other groups they belong to, and other details that members have publicly shared on Facebook. Use these details to filter or sort members for a faster approval process.
In order to grow your business, the best strategy is to use all four of these tools together. While there is a slight learning curve to each tool, they are worth the time and energy invested into them. Because some of these tools are fairly new, companies that explore and invest in these tools early on can gain a competitive edge over others in their industries.
Facebook ads are great because unlike traditional advertising, such as billboards and television commercials, advertisers can determine which ads show to which groups of people. These groups of people are referred to as “audiences” on Facebook, and every audience should see ads tailored to them, which closes the gap between potential customer and customer. Audiences can be segmented in a number of ways from their location to their interests.
Here’s the truth: 96% of visitors that land on your website are not ready to buy. They come to your site, wander around for a while, then leave. The worst part? Most of them probably forget about your website as soon as they close the tab. So, how do you remind your website visitors about your ecommerce store and keep in touch with them until they’re ready to become your customers? That’s right—you use Facebook retargeting ads.
A real estate brokerage finds a large number of site visitors are passively browsing high-end homes for fun, which they determined by finding that these visitors never contact the brokerage for more information, nor clicked links for mortgage pre-approval. They want to target ads to users who are ready to purchase a home to avoid wasting ad spend, so they build campaigns targeting those who searched for homes in certain price ranges and who visited the mortgage rates page.
Google Analytics is an extremely powerful analytics tool for Facebook advertising. Advertisers can gain a lot more information from Google Analytics than just a user’s location, gender, interests, and device types. Google Analytics is a reliable way to track conversions, which show you the entire path a user took to convert. This level of information can then be used to create custom audiences with targeted ads, increasing your ROI and conversions. 

Group 1: People who click through to your post-click landing page but don’t progress to the sales page. These people will click on your ad, evaluate your post-click landing page, and decide they’re not ready to buy. The Facebook Pixel on that page will add them to an audience that you can target with a tailored Facebook ad that attempts to draw them back to that post-click landing page.
But there is a problem with Facebook's Friend Lists feature: Nobody uses it. According to CEO Mark Zuckerberg, just 5 percent of Facebook users had made a list as of October 2010. Now, this isn't a company that lets its technology stagnate—witness Facebook's recent push into e-mail with the Messages service, introduced as an apparent competitor with Gmail. After the failure of Lists, Facebook decided to start over and created Facebook Groups, a new friend-dividing feature that uses an opt-out strategy as a way of reaching widespread adoption.

In order to grow your business, the best strategy is to use all four of these tools together. While there is a slight learning curve to each tool, they are worth the time and energy invested into them. Because some of these tools are fairly new, companies that explore and invest in these tools early on can gain a competitive edge over others in their industries.
Retargeting ads are a powerful way of acquiring new customers through strategically focusing ads on the needs or intent of warm leads. They are a great opportunity for businesses to create more successful Facebook advertisements and get a higher return on investment. Getting the most out of your Facebook advertising does require learning not only how Facebook Ads Manager works, but also pairing that with a good understanding of digital marketing.

If you have access to your website's code, you can add the Facebook pixel yourself. Simply place the Facebook pixel base code (what you see when you create your pixel) on all pages of your website. Then add standard events to the pixel code on the special pages of your website, such as your add-to-cart page or your purchase page. For full step-by-step instructions on adding the Facebook pixel to your site, visit the Help Center.
So what’s the best way to do it? Offer them the opportunity to subscribe to your email list through Facebook lead ads. These ads let people fill out a form and subscribe to your email list so you can keep in touch with them there and the best part is that they don’t even have to leave Facebook to sign up—they can subscribe right from their newsfeed.
Retargeting can help your business and/or product stay relevant while customers may be looking for other options. It’s a great way to give your audience a second, third or even fourth chance to purchase your product. Running Facebook ads can help with the social growth of your business. If you want to be successful at Facebook advertising campaigns, I would suggest starting small. You want to A/B test and measure the results from your ads to find that winning formula that yields success.
Facebook ads are great because unlike traditional advertising, such as billboards and television commercials, advertisers can determine which ads show to which groups of people. These groups of people are referred to as “audiences” on Facebook, and every audience should see ads tailored to them, which closes the gap between potential customer and customer. Audiences can be segmented in a number of ways from their location to their interests.
If you already have created and installed the Facebook Pixel, double-check that your pixel is functioning properly. You can easily do this with the Facebook Pixel Helper, which is a Chrome plugin used to monitor and troubleshoot Facebook Pixels. Learn how easy it is to use the Facebook Pixel helper in our article on how to Install & use the Facebook Pixel Helper. how to recover facebook account with trusted contacts
When you consider that less than 2% of average customers are ready to buy when they visit a site for the first time, you’ll begin to understand just how important retargeting really is. You’ll see how this feature can solve some very vexing problems, how it can impact your bottom line, and you’ll learn how to implement your own retargeting campaigns. How to Grow Your Audience FAST
Start with a brand awareness ad that’s simply meant to introduce you to your audience. Sure, some may click and convert immediately, but there’s a good chance many won’t. That’s ok though- you can run a retargeting campaign that shows your ad to users who saved or engaged with your previous ad. At this point, you can focus on conversions or lead generation a little more heavily. How to Create a Facebook Icon on the Desktop
Retargeting ads are a powerful way of acquiring new customers through strategically focusing ads on the needs or intent of warm leads. They are a great opportunity for businesses to create more successful Facebook advertisements and get a higher return on investment. Getting the most out of your Facebook advertising does require learning not only how Facebook Ads Manager works, but also pairing that with a good understanding of digital marketing.
For example, an auto dealership gets a large number of visitors who search for specific makes and models, but they do not click the call to action “schedule a test drive.” The dealership uses this information to create ads that provide additional sales information on the cars the visitors were looking at, which further helps develop the user’s interest in the vehicle, leading them closer to converting users to take action, such as schedule a test drive or value trade-in.

There are a number of different ways to use Facebook retargeting, from showing ads of products a user has shown interest in on your website to promoting a special offer to recent site visitors to incite sales. Every business will use Facebook retargeting differently, depending on their business and advertising goals. For example, a local yoga studio could use Facebook ads as a reminder to those who last registered for a class two weeks ago to encourage return customers.
I honestly feel there’s still a place for some ads, but they have to be more relevant and valuable to the consumer. This is why we see more money going to content marketing, influencer marketing, referral partnerships, and other methods that are designed to deliver actual value to audiences. This shift isn’t going to stop until ads start being more valuable for the consumer. How to Use Facebook Ads for Beginners (2019) - A Complete Facebook Ads Tutorial
For the Facebook retargeting pixel to work, it needs to be installed on the back-end of all the relevant pages you want to track, create audiences, and remarket with. If you’re using Facebook ads to drive visitors to a click-through post-click landing page where you sell a course, you might want to install it on that page, the following checkout page, and the “thank you” page after that. Here’s why: How to upload full size facebook profile picture without crop | facebook full pr
However, people do not always like turning their mobile devices to the side. Instagram -- one of the most popular social media platforms at the moment -- launched IGTV in June for the express purpose of watching videos in vertical mode. IGTV allows longer content, so you could publish animated videos, demos, interviews, case studies, 360-degree virtual reality, live streams and more. Your social media strategy needs to keep vertical-form IGTV videos in mind. Facebook Business Page Complete Setup Tutorial || Hindi
Start with a brand awareness ad that’s simply meant to introduce you to your audience. Sure, some may click and convert immediately, but there’s a good chance many won’t. That’s ok though- you can run a retargeting campaign that shows your ad to users who saved or engaged with your previous ad. At this point, you can focus on conversions or lead generation a little more heavily.

An example of this is B2B products. You might draw prospects to your site with a white paper they can download, and then offer a demo. Following a demo, you can schedule a free trial and so forth. As you break down and look at the sales funnel, you get a sense of what the audiences need at each individual point of conversion along this multi-step process. Each audience will have different needs at each point and you want to be able to speak to them differently. Facebook Marketing: CREATING HIGHLY ENGAGING POSTS on FB

I did want to mention a recent test that I did where in addition to the call to action below, I placed a link in the text area above the image.  The result out of 5000 clicks? Only 5% of the clicks came from the link up top.  95% of the clicks came from the call to action below.  I believe that people are becoming conditioned to engage that section of an ad.
Although automation might cover basic tasks, it’s important to do your best to add a personal touch or offer direct help when possible. I was recently speaking to some contacts at a consulting company that had done an amazing job scaling marketing communication, but they still made a rule to visit their clients in person once every year to see how they could be helpful or improve the relationship and get to know the people better. They said that when they do this, the clients stay longer and spend more money.

The current marketing funnel accepts anyone, assessing them for profitability and rejecting them if they’re deemed unfit. As John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best -- and insulted at worst -- when the journey ends.” Rather than opening up a marketing funnel that swallows whoever it can, businesses are starting to efficiently leverage content to target niche audiences.


Facebook limits the maximum amount of time that people will stay in a custom audience, based on website traffic, to 180 days. After this time period, those in the website custom audience will be removed unless they revisit the website. You can stay top-of-mind by simply creating a custom audience of people who visited your URL within the past few months and run remarketing ads before they’re removed by Facebook.
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