All about FaceBook Marketing with retargeting

It is important to have clarity on what you are looking for from each tool so that you can calculate your return on investment. For example, if a customer responded to a Facebook ad and purchased a $20 product and you spent $5 to advertise, your return on investment would be $15. Over time, if you can, also track the total lifetime value of a client for even more accurate returns.
However, people do not always like turning their mobile devices to the side. Instagram -- one of the most popular social media platforms at the moment -- launched IGTV in June for the express purpose of watching videos in vertical mode. IGTV allows longer content, so you could publish animated videos, demos, interviews, case studies, 360-degree virtual reality, live streams and more. Your social media strategy needs to keep vertical-form IGTV videos in mind. Facebook Business Page Complete Setup Tutorial || Hindi
Facebook dynamic ads automatically show the right products to people who have expressed interest on your website, in your app or elsewhere on the internet. Simply upload your product catalog and set up your campaign one time, and it will continue working for you for as long as you want—finding the right people for each product, and always using up-to-date pricing and availability.
Most business owners lack the time to take on another responsibility, never mind the time to endure the learning curve, so many choose to call in the pros with professional Facebook ad management services, such as Hibu. Hibu is a full-service marketing agency that offers Facebook ad management services with no management fee, making them extremely affordable. Visit Hibu today to start driving more business with your Facebook ads.
Facebook limits the maximum amount of time that people will stay in a custom audience, based on website traffic, to 180 days. After this time period, those in the website custom audience will be removed unless they revisit the website. You can stay top-of-mind by simply creating a custom audience of people who visited your URL within the past few months and run remarketing ads before they’re removed by Facebook.

Increase attendance at events: | Online & Offline | Works the best for online events. Promoting your event via FB can play an integral part in your sales funnel. This shows people how to go from hearing about your event, to actually registering for it.  You capture awareness – get them to sign up – nurture your relation with your lead -then Get them to take action.


A real estate brokerage finds a large number of site visitors are passively browsing high-end homes for fun, which they determined by finding that these visitors never contact the brokerage for more information, nor clicked links for mortgage pre-approval. They want to target ads to users who are ready to purchase a home to avoid wasting ad spend, so they build campaigns targeting those who searched for homes in certain price ranges and who visited the mortgage rates page. How To Create Facebook Cover Videos Using Premiere Pro CC
This is a very good question. From my experience, it doesn’t matter what industry you are in, or how much marketing budget you have. I would always suggest that if it’s the first time running the ad – Budget $5-10 a day(estimated average daily reach of 540-2,700 people) and run the ad for 7 days. This will give you feedback on how the ad is converting, and how it’s resonating with your audience.
Although automation might cover basic tasks, it’s important to do your best to add a personal touch or offer direct help when possible. I was recently speaking to some contacts at a consulting company that had done an amazing job scaling marketing communication, but they still made a rule to visit their clients in person once every year to see how they could be helpful or improve the relationship and get to know the people better. They said that when they do this, the clients stay longer and spend more money.
Facebook retargeting may be geared towards capturing those who have already visited your site, but this doesn’t mean you can’t still use the retargeting information to build brand awareness by reaching those who haven’t yet heard of you. Advertisers can create “lookalike” audiences based on the data from the Facebook Pixel to create ads geared towards new customers who match the profile of present customers. Facebook Employees Share Why It is #1 Best Place to Work in 2018 

Facebook ad specs vary based on the type of Facebook ad. For example, the image size for a single image ad is 1,200 x 628 pixels with an image ratio of 1.91:1, whereas slideshow image size is 1,280 x 720 pixels with an image ratio of 16:9, 1:1 or 2:3. Get detailed Facebook ad spec information covering specs for every ad type in our article Complete List of Facebook Ad Specs. UPDATED: How to Send a Private Message on Facebook (Desktop 2018)

MLSP is the online equivalent to the world-class Harvard school of business for entrepreneurs who want to get more leads, sign-up more reps, and make more money in any home business. With the incredible MLSP community, websites, tools, and technology you can build your business faster, smarter, and exactly like the 6- and 7-figure earners starting today. How to Hide your Joined Groups on Facebook from Others? Facebook Privacy Settings


However, businesses that aren’t online-based, but have multi-page or content-rich websites that would find user data insightful, should also use retargeting. For example, a winery has two main types of consumers: those interested in tours and tasting and those interesting in hiring their venue for private events. The winery could use retargeting to segment site visitors by their interest, and then display ads specific to each of those user’s interests.
I honestly feel there’s still a place for some ads, but they have to be more relevant and valuable to the consumer. This is why we see more money going to content marketing, influencer marketing, referral partnerships, and other methods that are designed to deliver actual value to audiences. This shift isn’t going to stop until ads start being more valuable for the consumer.
Handle sensitive issues in a private message. If I delete a post, I usually send the author of the post a private message and explain why their post was deleted and make myself available to answer any questions. Ninety percent of the time, they didn’t realize they were breaking any rules or they posted in the group by mistake. Be nice, be firm, and make sure they understand that you’re not trying to be mean or unreasonable, you’re just keeping the group on topic so that the experience is better for everyone.
After selecting the terms and conditions for retargeting, you will see the code that we need to install our website. If you are familiar with installing things like Google analytics or other tracking pixels, this should be easy for you. If you have a WordPress site, it’s really simple to install this as well. I’ll show you where to put it in the next step.

An example of this is B2B products. You might draw prospects to your site with a white paper they can download, and then offer a demo. Following a demo, you can schedule a free trial and so forth. As you break down and look at the sales funnel, you get a sense of what the audiences need at each individual point of conversion along this multi-step process. Each audience will have different needs at each point and you want to be able to speak to them differently.

You can create a Custom Audience from your list, Facebook Pixel data or Facebook SDK to specify the people you want to reach with your remarketing campaign. Your pixel or SDK can automatically add people to a Custom Audience based on the specific actions you’re most interested in targeting, like people who visit your site homepage or people who view a product but do not make a purchase. This can help you create ads that are relevant to where people are in their customer journey.
Once you've set up the Facebook pixel, the pixel will fire when someone takes an action on your website. Examples of actions include adding an item to their shopping cart or making a purchase. The pixel receives these actions, or events, which you can view on your Facebook pixel page in Events Manager. From there, you'll be able to see the actions that your customers take. You'll also have options to reach those customers again through future Facebook ads. 

For the Facebook retargeting pixel to work, it needs to be installed on the back-end of all the relevant pages you want to track, create audiences, and remarket with. If you’re using Facebook ads to drive visitors to a click-through post-click landing page where you sell a course, you might want to install it on that page, the following checkout page, and the “thank you” page after that. Here’s why:

Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Securities. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University. Marc Wakefield uses Spark AR Studio to create new worlds
The Facebook Pixel, also known informally as the Facebook retargeting pixel, is a snippet of code you can insert into the back end of your website. Like other tags, it helps drive and decode key performance metrics generated by a particular platform. Specifically, the Facebook Pixel helps businesses with a Facebook page determine and improve the ROI from the world’s biggest social network. Here’s how…

For example, an auto dealership gets a large number of visitors who search for specific makes and models, but they do not click the call to action “schedule a test drive.” The dealership uses this information to create ads that provide additional sales information on the cars the visitors were looking at, which further helps develop the user’s interest in the vehicle, leading them closer to converting users to take action, such as schedule a test drive or value trade-in.


When you A/B test your ads. The goal is to see which image, video, audience, font, color, ad copy, etc gets you the highest click through rate(CTR) or call to action(CTA). I typically perform A/B testing on two images at a time. Running too many variations can interfere with results. After running these ads simultaneously for 5 days, we learned that Ad B had 55 clicks to the website, while Ad A had only 5. Facebook touch screen in real 

Every business using Facebook retargeting ads should use the Facebook Pixel Helper to create more effective ads and increase their return on ad spend. The Facebook Pixel Helper is a troubleshooting tool used to monitor and maintain the Facebook Pixel functionality. It is a free and easy-to-use Google Chrome extension that takes the guesswork out of whether or not pixels are input and running correctly.
It is important to have clarity on what you are looking for from each tool so that you can calculate your return on investment. For example, if a customer responded to a Facebook ad and purchased a $20 product and you spent $5 to advertise, your return on investment would be $15. Over time, if you can, also track the total lifetime value of a client for even more accurate returns.
A real estate brokerage finds a large number of site visitors are passively browsing high-end homes for fun, which they determined by finding that these visitors never contact the brokerage for more information, nor clicked links for mortgage pre-approval. They want to target ads to users who are ready to purchase a home to avoid wasting ad spend, so they build campaigns targeting those who searched for homes in certain price ranges and who visited the mortgage rates page.
When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a custom audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization.
There’s far greater complexity to people’s buying habits and actions beyond the fact they’ve visited a website within the last month. Susan recommends studying the buying and lead acquisition patterns for your brand. If you find that most of your customers tend to convert within a few days of visiting your website, then you would be paying for 30 days worth of Facebook impressions that are no longer relevant.
In the future, we can expect even more great tools for video marketing from Facebook. They have already expanded into creative video tools with virtual reality devices like Oculus Rift, and have goals to become the top video marketing site on the Internet, surpassing YouTube. Video is one of the most powerful tools available to advertisers right now, as we’ll explore more in a later chapter of this book.

Did you know that “live content” drives three times more engagement on Facebook? Well, this was concluded in a study done by Social Media Today back in 2016. The option of Facebook Live is all about displaying the content that’s about in-the-moment. You can go live by displaying the live office events, products launches, and sales too. Going Live engages a lot of audience on-spot. On the other hand, Facebook Stories are in-the-moment content clips. Followed by Instagram stories popularity, Facebook had to be in the queue to let their users do it too. New products, discounts, testimonials and what not can be a part of the Facebook stories? Investing your time and efforts into these would be seen gaining popularity in the coming year.
At the moment, Facebook is the biggest social network, serving over 1.5 million active users each month, and also owns several other social media tools, including Instagram (with 400 million active users), WhatsApp (1 billion active users), and Facebook Messenger (800 million active users). Each of these tools provides a unique and powerful way to interact and engage with your potential customers.
It is important to have clarity on what you are looking for from each tool so that you can calculate your return on investment. For example, if a customer responded to a Facebook ad and purchased a $20 product and you spent $5 to advertise, your return on investment would be $15. Over time, if you can, also track the total lifetime value of a client for even more accurate returns.
×