All about FaceBook Marketing with retargeting

Customers seldom go to a website and purchase after their first visit. It’s even more rare for a customer to convert after clicking on just one ad, especially if they’re unfamiliar with your brand or your price point is relatively high. In most cases, there’s a long journey to get customers to convert and Facebook is uniquely positioned to handle the buyer’s journey along each step in a way that other channels can’t.
Once you've set up the Facebook pixel, the pixel will fire when someone takes an action on your website. Examples of actions include adding an item to their shopping cart or making a purchase. The pixel receives these actions, or events, which you can view on your Facebook pixel page in Events Manager. From there, you'll be able to see the actions that your customers take. You'll also have options to reach those customers again through future Facebook ads.
Facebook limits the maximum amount of time that people will stay in a custom audience, based on website traffic, to 180 days. After this time period, those in the website custom audience will be removed unless they revisit the website. You can stay top-of-mind by simply creating a custom audience of people who visited your URL within the past few months and run remarketing ads before they’re removed by Facebook. How To Do Facebook Emoticons
If you haven’t encountered a photo with a CTA to press and hold, then chances are you’re an Android user. The feature (only available for iOS users), basically allows people to physically press a photo before taking them to either a video or an image slideshow. When they lift their fingers off the screen, they're taken back to the static photo (here’s a guide on how to make one). How to Create Facebook Ads That WORK in 2019
Facebook retargeting can be used in a number of ways and is based on your advertising goals, or objectives. There are four main goals in retargeting ads: build awareness, reminder advertising, close a sale, and invite repeat business. When retargeting is used in conjunction with your advertising goals, ads become very effective and drive your return on investment up.
You can quickly glance at member requests and approve members based on a variety of personal information, including demographics, job information, family details, join date on Facebook, mutual friends, other groups they belong to, and other details that members have publicly shared on Facebook. Use these details to filter or sort members for a faster approval process.
It is important to have clarity on what you are looking for from each tool so that you can calculate your return on investment. For example, if a customer responded to a Facebook ad and purchased a $20 product and you spent $5 to advertise, your return on investment would be $15. Over time, if you can, also track the total lifetime value of a client for even more accurate returns. How to Change Facebook Page Type Or Category in 2018
I did want to mention a recent test that I did where in addition to the call to action below, I placed a link in the text area above the image.  The result out of 5000 clicks? Only 5% of the clicks came from the link up top.  95% of the clicks came from the call to action below.  I believe that people are becoming conditioned to engage that section of an ad. How To Quickly Create Social Media Content
Facebook retargeting can be used in a number of ways and is based on your advertising goals, or objectives. There are four main goals in retargeting ads: build awareness, reminder advertising, close a sale, and invite repeat business. When retargeting is used in conjunction with your advertising goals, ads become very effective and drive your return on investment up.
Facebook retargeting lets advertisers discover and reach warm leads. Using the Facebook Pixel, advertisers track their site visitors and their actions to build audiences and better understand visitors. Campaigns are then designed to speak to the audience and display ads on those visitor’s Facebook pages, proving highly effective in that statistically warm leads convert best.
Whether someone is ready to book a trip or is just looking for travel inspiration, match their intent with items from your travel catalog. If they were browsing hotels but didn’t make a reservation—or if they were looking at flights but didn’t book a trip—travel ads let you show them relevant ads based on their specific dates, destinations and other trip details. HOW I MAKE MY VIDEO ADS FOR SHOPIFY DROPSHIPPING - FACEBOOK ADS MASTERY: EPISODE 1 :)
Increase attendance at events: | Online & Offline | Works the best for online events. Promoting your event via FB can play an integral part in your sales funnel. This shows people how to go from hearing about your event, to actually registering for it.  You capture awareness – get them to sign up – nurture your relation with your lead -then Get them to take action.
If you are to believe the stats about the Facebook advertising, you should take a look at this study done by Sprout Social. According to this study, 93% of marketers use Facebook advertising regularly which translates to about 3 million businesses that use Facebook to market their business. Furthermore, 70% of these businesses are outside the US. That’s not it, in the year 2017, Facebook earned $7.68 billion in Q1. Facebook App Setup for desktop apps (2018)
Voice searching is an ingenious bit of technology. After all, who doesn’t like being able to simply say out loud to the nearest smart speaker, “Place an order for school supplies”? Not only does voice searching make it easier to find information online without pulling out a device; people love it because it reduces their screen time. Next year, make sure you’re optimized for voice searches.
Although automation might cover basic tasks, it’s important to do your best to add a personal touch or offer direct help when possible. I was recently speaking to some contacts at a consulting company that had done an amazing job scaling marketing communication, but they still made a rule to visit their clients in person once every year to see how they could be helpful or improve the relationship and get to know the people better. They said that when they do this, the clients stay longer and spend more money.

Increase attendance at events: | Online & Offline | Works the best for online events. Promoting your event via FB can play an integral part in your sales funnel. This shows people how to go from hearing about your event, to actually registering for it.  You capture awareness – get them to sign up – nurture your relation with your lead -then Get them to take action.
Start with a brand awareness ad that’s simply meant to introduce you to your audience. Sure, some may click and convert immediately, but there’s a good chance many won’t. That’s ok though- you can run a retargeting campaign that shows your ad to users who saved or engaged with your previous ad. At this point, you can focus on conversions or lead generation a little more heavily.
But while Facebook Groups may prove indispensable to a lot of users, this strategy also raises a number of worries. Users can easily find themselves a member of a handful of groups they never wanted to belong to, which creates the opportunity for mischief. For example, TechCrunch editor Michael Arrington ­recently added Zuckerberg (with whom he is Facebook friends) to a fictitious pedophilia-related group as a way of proving the point.
Now there is one other thing worth mentioning here.  There is an optional section where you can set a limit for the campaign.  How much you spend is usually managed in the next section at the Ad Set level.  However if you know with certainty that you have exactly $100 to spend on this campaign and you don’t want to spend any more.  You can set that amount here.  To set a limit at the campaign level the minimum amount is $100.
After selecting the terms and conditions for retargeting, you will see the code that we need to install our website. If you are familiar with installing things like Google analytics or other tracking pixels, this should be easy for you. If you have a WordPress site, it’s really simple to install this as well. I’ll show you where to put it in the next step.
To use Facebook retargeting ad campaigns effectively, you will need to create great campaigns with ads that speak to your custom audience with a focus on driving traffic to your site, which then increases the audience you can retarget ads to. Therefore, be sure to create ads that match your custom audience’s interests. Remember: even the best audience won’t convert without great ads, so take the time to create ads that will attract your precise users.
For the Facebook retargeting pixel to work, it needs to be installed on the back-end of all the relevant pages you want to track, create audiences, and remarket with. If you’re using Facebook ads to drive visitors to a click-through post-click landing page where you sell a course, you might want to install it on that page, the following checkout page, and the “thank you” page after that. Here’s why:

The tricky part with Facebook is that it only lets you operate within predefined targeting options. You can, for example, target people who have visited your website within a defined period of time (the last 7 days, 30 days, etc.), however, there’s still no option to target repeat visitors who have been to your website several times but haven’t finished their purchase yet.
The first step in Facebook retargeting is to get your Facebook Pixel installed and confirm it’s firing correctly using the Facebook Pixel Helper. A correctly embedded Pixel will automatically begin tracking all of your site visitors, no matter how the users landed on your site. The data collected by the Pixel automatically imports into the Facebook Ads Manager, where advertisers can then use the data to create strategic ads using custom audiences. Lightroom Export settings for posting to facebook
Every business has a number of different customers, but there is still an ideal customer. Your ideal customers are those who fit your product or service best and, in return, are the most likely to convert and become a customer of yours. They are the ones who require the least sales because they’re the ones the most likely to buy. Take the time to consider and precisely define who these people are by learning How to Create Customer Profiles.

Customers seldom go to a website and purchase after their first visit. It’s even more rare for a customer to convert after clicking on just one ad, especially if they’re unfamiliar with your brand or your price point is relatively high. In most cases, there’s a long journey to get customers to convert and Facebook is uniquely positioned to handle the buyer’s journey along each step in a way that other channels can’t.


What stands true, though, is that after a week of retargeting, you may want to stop focusing on immediate purchases and aim for longer-term relationships with your website’s visitors. That is, you should try to keep in touch with your potential customers until they’re ready to convert instead of trying to convince them to convert and then giving up when they don’t.
At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing next year?” There are a lot of marketing speakers and sales speakers already shouting out the trends for 2019. It’s still only summer, but people are already trying to look ahead and see what’s around the curve. And I understand why: The world is changing a mile a minute, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. The more you can plan ahead, the better equipped you feel to manage those changes when they happen.
Facebook ads are great because unlike traditional advertising, such as billboards and television commercials, advertisers can determine which ads show to which groups of people. These groups of people are referred to as “audiences” on Facebook, and every audience should see ads tailored to them, which closes the gap between potential customer and customer. Audiences can be segmented in a number of ways from their location to their interests.
To identify topics, we turned to our two monthly features—“Topics to Watch” and “Hot Topics”—and examined their combined findings over the previous year. We also explored the full universe of topics that grew from January 2017 to October 2018 on Facebook. The perspective provided by leading industry experts inspired additional topics to explore. Finally, we turned to third-party research and credible media sources to both inform and validate our overall findings. Facebook Touch Screen
At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing next year?” There are a lot of marketing speakers and sales speakers already shouting out the trends for 2019. It’s still only summer, but people are already trying to look ahead and see what’s around the curve. And I understand why: The world is changing a mile a minute, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. The more you can plan ahead, the better equipped you feel to manage those changes when they happen.
Experts out there are making some big predictions about how customers will operate in the future. Some analysts say they think close to 50 percent of all searches will be made through voice search by 2020. I’m not sure how accurate predictions like this really are, but I do know that my daughters and the generations that will come after them are growing up in a world where smartwatches and smart speakers are the norm. Facebook Page vs Profile - Why You Need To Have A Business Page To Grow Your Business On Facebook
Technology has evolved tremendously over the last several years. Recently, my 4-year-old daughter picked up my old Timex watch. After playing with it for a few minutes, she discovered that the face of the watch lit up when she pushed a button on the side. She grew excited and told the watch: “Call Grandma Hall!” Needless to say, my mother’s face did not appear on my aged Timex, which disappointed her greatly. You can watch the video here.

Your Facebook ad campaign’s success will largely depend on whom you’re targeting. That’s why you need to know about the different Facebook audiences available to you. There are Saved Audiences, Lookalike Audiences, Custom Audiences, and audiences created by people that have interacted with your page or content before. By the end of this chapter, you’ll know what are the best Facebook ad audiences and how to create them. We’ll also talk about the Facebook Pixel that you’re going need for tracking your website visitors.

The goal is not to simply put content in front of people and hope they respond to it, but rather to encourage them to share and engage with it. Content -- whether it’s an article on an outlet or a video on social media -- opens the door for two-way communication, which is crucial for building trust and letting customers know that you appreciate their business. Youtube Ad Cost (& The Factors That Affect It)
Facebook Retargeting Ads cost the same as other Facebook advertising campaigns. Facebook requires a minimum daily budget of $1, or the cost of two clicks. This means if your cost per click is $2.50, then your minimum daily budget will be $5. However, the average cost per click on Facebook is $1.50. For a more detailed explanation about the costs of Facebook Ads, visit our article on Facebook Advertising Costs. 

To track the actions you need to integrate them within the pixel base code. For example, an ecommerce site that wants to track purchases will have to enter a code in the thank-you or final confirmation page that is loaded immediately after a successful purchase (see the example in the next image) in the thank you page (the final confirmation page).


Since your visitors, these people have already shown interest in your brand so they might also be interested in hearing from you in the form of your email newsletter. Besides, these ads are specifically optimized for leads which means Facebook will find people with the highest interest in your product and show them your ad. By turning these visitors into email list subscribers you can stay in touch with your potential customers, build relationships and convert them sometime in the future.
If a prospect has downloaded the white paper but hasn’t requested a demo, then you would want to advertise the demo. If they’ve seen the demo and haven’t signed up for a free trial, then that’s the message to send them next. Similar to establishing audiences based on the Time Lag report, create separate custom audiences and align the messaging with the way people have already interacted with your site and your brand.

To track the actions you need to integrate them within the pixel base code. For example, an ecommerce site that wants to track purchases will have to enter a code in the thank-you or final confirmation page that is loaded immediately after a successful purchase (see the example in the next image) in the thank you page (the final confirmation page).
The goal is not to simply put content in front of people and hope they respond to it, but rather to encourage them to share and engage with it. Content -- whether it’s an article on an outlet or a video on social media -- opens the door for two-way communication, which is crucial for building trust and letting customers know that you appreciate their business.
You already know that video is imperative. It used to be one aspect of your marketing strategy, but now you need an entire strategy just for your videos! People watch countless hours of video every day, and YouTube is the largest search engine after its sibling Google. Whether it’s on Facebook, Instagram or some other platform, video is not going anywhere.
To identify topics, we turned to our two monthly features—“Topics to Watch” and “Hot Topics”—and examined their combined findings over the previous year. We also explored the full universe of topics that grew from January 2017 to October 2018 on Facebook. The perspective provided by leading industry experts inspired additional topics to explore. Finally, we turned to third-party research and credible media sources to both inform and validate our overall findings.
It is important to have clarity on what you are looking for from each tool so that you can calculate your return on investment. For example, if a customer responded to a Facebook ad and purchased a $20 product and you spent $5 to advertise, your return on investment would be $15. Over time, if you can, also track the total lifetime value of a client for even more accurate returns.

Increase attendance at events: | Online & Offline | Works the best for online events. Promoting your event via FB can play an integral part in your sales funnel. This shows people how to go from hearing about your event, to actually registering for it.  You capture awareness – get them to sign up – nurture your relation with your lead -then Get them to take action.
To find such visitors who might need some help with their purchase, you must look at other signs that signal hesitation. For example, you can specifically target visitors who’ve spent the most time browsing your website. Additionally, you can also add people who’ve visited specific pages on your website such as your FAQs, Terms & Conditions or Pricing pages. fillourcup - How Mark Zuckerberg created Facebook 2004
Creating retargeting ad campaigns on Facebook can be done without a high degree of Facebook Ads expertise, but there is a learning curve which can be time-consuming. Those looking to use Facebook retargeting strategically with little time available should use a professional Facebook management service such as Hibu. Leaving your Facebook ad management to the pros gives you more time and helps you get the most out of your ad spend.

You’ll have to add an additional piece of code to the back-end of your website, but once you do, your Facebook reports will let you know detailed information about the behavior of your visitors and how it’s affecting your campaign ROI. And you can tie your pixel to fire on those behaviors and, then create remarketing campaigns based on those events.

In the future, we can expect even more great tools for video marketing from Facebook. They have already expanded into creative video tools with virtual reality devices like Oculus Rift, and have goals to become the top video marketing site on the Internet, surpassing YouTube. Video is one of the most powerful tools available to advertisers right now, as we’ll explore more in a later chapter of this book. Tracking campaigns with URL Builder (4:37)
A computer sales and repair store is running a promotion on external hard drives and they want to use Facebook to advertise this sale. To avoid wasting ad spend, they target ads by user’s needs. Using the info from the Facebook Pixel, they create a custom audience of those who have recently visited the blog post on how to back up a computer. They then create an ad specific to those users, explaining the benefits of external hard drives and the current promotion. How to Switch Account in Mobile Legends using Facebook!!
What stands true, though, is that after a week of retargeting, you may want to stop focusing on immediate purchases and aim for longer-term relationships with your website’s visitors. That is, you should try to keep in touch with your potential customers until they’re ready to convert instead of trying to convince them to convert and then giving up when they don’t. New Facebook Emoticons
Set out by creating as many custom audience buckets in Facebook as you can brainstorm and allow them to start populating. Not all of them will perform and some may take a long time to fill. You’ll have to make adjustments as you go along. Susan notes that the minimum number of people you can run a Facebook ad set to is 1000, so she often combines ad sets that are smaller than 1000 until she populates one that reaches the minimum. (Editor’s Note: The audio of this interview mis-quotes the minimum audience size as 200. This article reflects the correct minimum audience size.)
Customer service is essential, but not everyone feels comfortable talking to a real person on the phone or has the time to do it over email. That’s what makes chatbots so convenient. These are little AI helpers integrated into websites that can answer questions and fulfill requests quickly -- and many can accomplish this without sacrificing personality. Reports Administrator For Shopify
The tricky part with Facebook is that it only lets you operate within predefined targeting options. You can, for example, target people who have visited your website within a defined period of time (the last 7 days, 30 days, etc.), however, there’s still no option to target repeat visitors who have been to your website several times but haven’t finished their purchase yet.
You already know that video is imperative. It used to be one aspect of your marketing strategy, but now you need an entire strategy just for your videos! People watch countless hours of video every day, and YouTube is the largest search engine after its sibling Google. Whether it’s on Facebook, Instagram or some other platform, video is not going anywhere.
It’s possible to further refine your custom audiences by combining any of the ad sets created—based on the time lag data, content grouping, and location in the sales funnel—and use this information to set exclusions within Facebook around any pairings. Most of the time, this allows you to discover a variety of different segments. However, it can also help define smaller audiences and the best piece of content to show them next.
For example, an auto dealership gets a large number of visitors who search for specific makes and models, but they do not click the call to action “schedule a test drive.” The dealership uses this information to create ads that provide additional sales information on the cars the visitors were looking at, which further helps develop the user’s interest in the vehicle, leading them closer to converting users to take action, such as schedule a test drive or value trade-in.
If a prospect has downloaded the white paper but hasn’t requested a demo, then you would want to advertise the demo. If they’ve seen the demo and haven’t signed up for a free trial, then that’s the message to send them next. Similar to establishing audiences based on the Time Lag report, create separate custom audiences and align the messaging with the way people have already interacted with your site and your brand.

Only a single account is all that you need: Having FB shop on your store makes it easier for you to display the changes like the modified button colors, addition or deletion of products and more. The moment you make the changes on your store, it automatically updates your Facebook store, too. Hence, you don’t have to manage the different inventories on your store and Facebook store separately. Selling B2B to Millennials? Forget it.
Retargeting can help your business and/or product stay relevant while customers may be looking for other options. It’s a great way to give your audience a second, third or even fourth chance to purchase your product. Running Facebook ads can help with the social growth of your business. If you want to be successful at Facebook advertising campaigns, I would suggest starting small. You want to A/B test and measure the results from your ads to find that winning formula that yields success.
Facebook ad specs vary based on the type of Facebook ad. For example, the image size for a single image ad is 1,200 x 628 pixels with an image ratio of 1.91:1, whereas slideshow image size is 1,280 x 720 pixels with an image ratio of 16:9, 1:1 or 2:3. Get detailed Facebook ad spec information covering specs for every ad type in our article Complete List of Facebook Ad Specs.
Although automation might cover basic tasks, it’s important to do your best to add a personal touch or offer direct help when possible. I was recently speaking to some contacts at a consulting company that had done an amazing job scaling marketing communication, but they still made a rule to visit their clients in person once every year to see how they could be helpful or improve the relationship and get to know the people better. They said that when they do this, the clients stay longer and spend more money.
Voice searching is an ingenious bit of technology. After all, who doesn’t like being able to simply say out loud to the nearest smart speaker, “Place an order for school supplies”? Not only does voice searching make it easier to find information online without pulling out a device; people love it because it reduces their screen time. Next year, make sure you’re optimized for voice searches. How to use facebook to post a job

Handle sensitive issues in a private message. If I delete a post, I usually send the author of the post a private message and explain why their post was deleted and make myself available to answer any questions. Ninety percent of the time, they didn’t realize they were breaking any rules or they posted in the group by mistake. Be nice, be firm, and make sure they understand that you’re not trying to be mean or unreasonable, you’re just keeping the group on topic so that the experience is better for everyone. 
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