All about FaceBook Marketing with retargeting

Group 3: People who make it all the way through the checkout process to your “thank you” page. The Facebook pixel on your “thank you” page will add its visitors to another list, which you can exclude from your other targeting groups to ensure you’re not reaching people with Facebook ads for an offer they’ve already claimed. You can also create an entirely new campaign to cross-sell them on another course or add-on, or even use this group to create a lookalike audience of your ideal customer to find more people likely to purchase your product or service.
Increase attendance at events: | Online & Offline | Works the best for online events. Promoting your event via FB can play an integral part in your sales funnel. This shows people how to go from hearing about your event, to actually registering for it.  You capture awareness – get them to sign up – nurture your relation with your lead -then Get them to take action.
Impress potential customers with rich, 360-degree video: Give your customers a whole new way to see your company through their newsfeed. With this tool, the user is in control of the video and can move around the room by tilting their phone or clicking around in it on their desktop. This is a great way for hotels and other location-based businesses to provide a powerful visual. Here below you can see a 360-degree video shared by Mark Zuckerberg(Video only works with the latest version of Chrome, Firefox) Everything You Need To Know About Private Stories On Snapchat!!! | How To Make A Private SC Story
You already know that video is imperative. It used to be one aspect of your marketing strategy, but now you need an entire strategy just for your videos! People watch countless hours of video every day, and YouTube is the largest search engine after its sibling Google. Whether it’s on Facebook, Instagram or some other platform, video is not going anywhere.
When you A/B test your ads. The goal is to see which image, video, audience, font, color, ad copy, etc gets you the highest click through rate(CTR) or call to action(CTA). I typically perform A/B testing on two images at a time. Running too many variations can interfere with results. After running these ads simultaneously for 5 days, we learned that Ad B had 55 clicks to the website, while Ad A had only 5. Facebook touch screen in real
We have already been talking about how Facebook marketing can be an innovative way of taking your business on the global platform. Every year, Facebook marketing strategies change for the benefit of eCommerce marketers. Facebook wants to be your one-stop shop for news, products, and updates from your friends. With the world changing a mile a minute, it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. It is better for the eCommerce marketers to stay updated with the Facebook marketing trends for the coming year. The more you plan ahead, the better equipped you feel to manage those changes when they happen. Create a Simple Facebook App (part 1 of 2)
Facebook ads are great because unlike traditional advertising, such as billboards and television commercials, advertisers can determine which ads show to which groups of people. These groups of people are referred to as “audiences” on Facebook, and every audience should see ads tailored to them, which closes the gap between potential customer and customer. Audiences can be segmented in a number of ways from their location to their interests.
Facebook ad specs vary based on the type of Facebook ad. For example, the image size for a single image ad is 1,200 x 628 pixels with an image ratio of 1.91:1, whereas slideshow image size is 1,280 x 720 pixels with an image ratio of 16:9, 1:1 or 2:3. Get detailed Facebook ad spec information covering specs for every ad type in our article Complete List of Facebook Ad Specs. How Much Ads Cost: A Facebook Overview | Facebook for Business
Technology has evolved tremendously over the last several years. Recently, my 4-year-old daughter picked up my old Timex watch. After playing with it for a few minutes, she discovered that the face of the watch lit up when she pushed a button on the side. She grew excited and told the watch: “Call Grandma Hall!” Needless to say, my mother’s face did not appear on my aged Timex, which disappointed her greatly. You can watch the video here. 

Facebook retargeting lets advertisers discover and reach warm leads. Using the Facebook Pixel, advertisers track their site visitors and their actions to build audiences and better understand visitors. Campaigns are then designed to speak to the audience and display ads on those visitor’s Facebook pages, proving highly effective in that statistically warm leads convert best.
Simply put, don’t ask people to give you information you won’t be using anyway. For example, if you sell apparel online, you probably don’t need to know the person’s job title or relationship status. Keep your form simple to attract more subscribers, or add extra fields if you’re okay with fewer email subscribers but more qualified leads with higher interest. 

Secret groups are not searchable via Facebook—that means no one but members (and in some cases, former members) can see the group name, who’s in the group, the group’s description and tags, or stories about the group in Facebook’s newsfeed. Anyone can join, but they have to be invited or added by a member or admin, depending on your group settings.

It is important to have clarity on what you are looking for from each tool so that you can calculate your return on investment. For example, if a customer responded to a Facebook ad and purchased a $20 product and you spent $5 to advertise, your return on investment would be $15. Over time, if you can, also track the total lifetime value of a client for even more accurate returns. How to Change Facebook Page Type Or Category in 2018


At the moment, Facebook is the biggest social network, serving over 1.5 million active users each month, and also owns several other social media tools, including Instagram (with 400 million active users), WhatsApp (1 billion active users), and Facebook Messenger (800 million active users). Each of these tools provides a unique and powerful way to interact and engage with your potential customers.

Since your visitors, these people have already shown interest in your brand so they might also be interested in hearing from you in the form of your email newsletter. Besides, these ads are specifically optimized for leads which means Facebook will find people with the highest interest in your product and show them your ad. By turning these visitors into email list subscribers you can stay in touch with your potential customers, build relationships and convert them sometime in the future. How to create Facebook Desktop Shortcut on Windows PC


Most business owners lack the time to take on another responsibility, never mind the time to endure the learning curve, so many choose to call in the pros with professional Facebook ad management services, such as Hibu. Hibu is a full-service marketing agency that offers Facebook ad management services with no management fee, making them extremely affordable. Visit Hibu today to start driving more business with your Facebook ads. Learn Programming | Bill Gates | Mark Zuckerberg
To identify topics, we turned to our two monthly features—“Topics to Watch” and “Hot Topics”—and examined their combined findings over the previous year. We also explored the full universe of topics that grew from January 2017 to October 2018 on Facebook. The perspective provided by leading industry experts inspired additional topics to explore. Finally, we turned to third-party research and credible media sources to both inform and validate our overall findings.
At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing next year?” There are a lot of marketing speakers and sales speakers already shouting out the trends for 2019. It’s still only summer, but people are already trying to look ahead and see what’s around the curve. And I understand why: The world is changing a mile a minute, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. The more you can plan ahead, the better equipped you feel to manage those changes when they happen.
At DigitalMarketer, we opted to create a closed group, so our customers would be able to locate our groups easier. This does result in an influx of requests to join from unqualified members, but the tradeoff is worth it—we let the world know that we have a tribe of thousands of digital marketing enthusiasts, and use the “publicity” of an exclusive group to build FOMO (“fear of missing out”).

If you have hundreds or even thousands of Facebook friends, it's easy to cross over into too-much-information territory. After all, who wants their parents or boss to see everything they put up for their friends? That's why Facebook has long allowed users to create Friend Lists, which let people manage their privacy settings for different groups of friends. How to Hide the Facebook Group You Joined for Privacy of Facebook Account
ACKNOWLEDGEMENT: We want to acknowledge and honor our dear friend and Facebook marketing phenom Jesse Jameson for providing the training above so that we could serve YOU, our beloved audience. Jesse runs the MLSP corporate advertising division, and has helped grow our audience and business immensely over the last few years alone. If you enjoyed this blog post, you may also enjoy our Facebook Messenger Marketing and specifically Manychat training. Build an Automated Lead Generation Machine to Fill Your Sales Pipeline
While Facebook’s retargeting campaigns tend to be more expensive than targeting a cold audience, these campaigns help you actually reach a more responsive audience. Not only does Facebook offer a variety of retargeting options and immersive ad units that aren’t available on other platforms, but it also boasts both a higher audience inventory and lower conversion costs. Ultimately, retargeting on Facebook is valuable to your business.
An example of this is B2B products. You might draw prospects to your site with a white paper they can download, and then offer a demo. Following a demo, you can schedule a free trial and so forth. As you break down and look at the sales funnel, you get a sense of what the audiences need at each individual point of conversion along this multi-step process. Each audience will have different needs at each point and you want to be able to speak to them differently. Facebook Marketing: CREATING HIGHLY ENGAGING POSTS on FB
While Facebook’s retargeting campaigns tend to be more expensive than targeting a cold audience, these campaigns help you actually reach a more responsive audience. Not only does Facebook offer a variety of retargeting options and immersive ad units that aren’t available on other platforms, but it also boasts both a higher audience inventory and lower conversion costs. Ultimately, retargeting on Facebook is valuable to your business.
Customer service is essential, but not everyone feels comfortable talking to a real person on the phone or has the time to do it over email. That’s what makes chatbots so convenient. These are little AI helpers integrated into websites that can answer questions and fulfill requests quickly -- and many can accomplish this without sacrificing personality. Reports Administrator For Shopify
Be consistent in naming URLs and use referral URLs to easily differentiate among content grouping. You can then build a separate custom audience inside of Facebook for each group and let them grow over time. When you’re ready to market to a given subset, you can amplify information or products to people based on the content that they’ve consumed from your site. Because they’ve already indicated some interest in your brand, they’ll be more receptive to your ads. We Learn Surprising Facts About Millennials and Gen Z
But there is a problem with Facebook's Friend Lists feature: Nobody uses it. According to CEO Mark Zuckerberg, just 5 percent of Facebook users had made a list as of October 2010. Now, this isn't a company that lets its technology stagnate—witness Facebook's recent push into e-mail with the Messages service, introduced as an apparent competitor with Gmail. After the failure of Lists, Facebook decided to start over and created Facebook Groups, a new friend-dividing feature that uses an opt-out strategy as a way of reaching widespread adoption.
If you have access to your website's code, you can add the Facebook pixel yourself. Simply place the Facebook pixel base code (what you see when you create your pixel) on all pages of your website. Then add standard events to the pixel code on the special pages of your website, such as your add-to-cart page or your purchase page. For full step-by-step instructions on adding the Facebook pixel to your site, visit the Help Center.
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