Impress potential customers with rich, 360-degree video: Give your customers a whole new way to see your company through their newsfeed. With this tool, the user is in control of the video and can move around the room by tilting their phone or clicking around in it on their desktop. This is a great way for hotels and other location-based businesses to provide a powerful visual. Here below you can see a 360-degree video shared by Mark Zuckerberg(Video only works with the latest version of Chrome, Firefox)
Timing can also be seasonal. Retailers that do most of their business during the Q4 gifting season can create a custom audience targeting those who don’t buy from them year-round. Susan uses the example of women visiting a men’s retailer site based on clicks from a holiday gift guide. Knowing that traffic from this particular piece of content is likely driven by people who aren’t shopping for themselves, you can retarget this audience during other gift-giving times of the year such as Father’s Day. Sync Facebook contacts, Sync Contacts / Sync Facebook Contacts / Facebook Contacts
[…] Looking for new ways to reconnect with your audience? Retargeting is the way to go, and Facebook has exceptional remarketing capabilities– you just need to know how to use them. These easy-to-use Facebook Ad retargeting strategies will boost your clicks and conversions in no time. https://adespresso.com/blog/facebook-ad-retargeting-strategies-need-try/ […]
If you do not have a Facebook store yet and have a robust Facebook community, you should not delay this any further and create an FB shop on your store to give the consumers what they’re looking for. There are functional plugins available at Knowband for Prestashop and Magento store that let you integrate your store on your Facebook page. You can find this module here.
This year, we found a few macro currents running across disparate categories. Food has taken on a new life beyond cuisine as people explore the functional benefits of specific ingredients. Eco-consciousness is driving purchasing decisions in the worlds of beauty, fashion and travel. And we’re now seeing the decentralization of traditional models in things like exercise, shopping and even screen time.
Most business owners lack the time to take on another responsibility, never mind the time to endure the learning curve, so many choose to call in the pros with professional Facebook ad management services, such as Hibu. Hibu is a full-service marketing agency that offers Facebook ad management services with no management fee, making them extremely affordable. Visit Hibu today to start driving more business with your Facebook ads.
The next step in the process is to consider the flow and the content people are first drawn to on your website and build an audience along the points of conversation, not just based on time. This is especially helpful for content-heavy sites, or for products that are heavily researched and have longer sales cycles. In a longer sales cycle, you can expect more emotion and authority-building to be involved along the way.
So what’s the best way to do it? Offer them the opportunity to subscribe to your email list through Facebook lead ads. These ads let people fill out a form and subscribe to your email list so you can keep in touch with them there and the best part is that they don’t even have to leave Facebook to sign up—they can subscribe right from their newsfeed.
Handle sensitive issues in a private message. If I delete a post, I usually send the author of the post a private message and explain why their post was deleted and make myself available to answer any questions. Ninety percent of the time, they didn’t realize they were breaking any rules or they posted in the group by mistake. Be nice, be firm, and make sure they understand that you’re not trying to be mean or unreasonable, you’re just keeping the group on topic so that the experience is better for everyone. Advertising on Facebook: 10 Things You Can't Advertise
Hi Rob, thanks for the advice. I have been playing around with Facebook ads for around 6 months now and despite the fact that I get some good traffic at reasonable prices I am still getting a high bounce rate and a relatively low conversion rate. I think part of the issue may be that I have not optimized for mobile/desktop so I will take your advice and put a bit more focus on making the ads work better for different technology.
The current marketing funnel accepts anyone, assessing them for profitability and rejecting them if they’re deemed unfit. As John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best -- and insulted at worst -- when the journey ends.” Rather than opening up a marketing funnel that swallows whoever it can, businesses are starting to efficiently leverage content to target niche audiences.
To identify topics, we turned to our two monthly features—“Topics to Watch” and “Hot Topics”—and examined their combined findings over the previous year. We also explored the full universe of topics that grew from January 2017 to October 2018 on Facebook. The perspective provided by leading industry experts inspired additional topics to explore. Finally, we turned to third-party research and credible media sources to both inform and validate our overall findings. Facebook Touch Screen
People have been saying for a long time that print is dead, but I recently came across a company that used software to obtain physical addresses for clients and started sending them print newsletters. Imagine that. In the age of MailChimp and HubSpot, this company went against the grain and spent extra money to do it the old-fashioned way. I was also surprised to find that its campaign was extremely successful — but why?
If you haven’t encountered a photo with a CTA to press and hold, then chances are you’re an Android user. The feature (only available for iOS users), basically allows people to physically press a photo before taking them to either a video or an image slideshow. When they lift their fingers off the screen, they're taken back to the static photo (here’s a guide on how to make one).
Facebook can be an instant source of traffic to your website. It can be an immediate source of leads for your business with verified contact information like name email address and phone number. It can allow you to 'retarget' and re-engage with your visitors (and soon-to-be buyers) who have abandoned your website, shopping cart, sales funnel, or anywhere else you are engaging with your audience. Why your Facebook ads are not working
Retargeting ads are a powerful way of acquiring new customers through strategically focusing ads on the needs or intent of warm leads. They are a great opportunity for businesses to create more successful Facebook advertisements and get a higher return on investment. Getting the most out of your Facebook advertising does require learning not only how Facebook Ads Manager works, but also pairing that with a good understanding of digital marketing.
Facebook ad specs vary based on the type of Facebook ad. For example, the image size for a single image ad is 1,200 x 628 pixels with an image ratio of 1.91:1, whereas slideshow image size is 1,280 x 720 pixels with an image ratio of 16:9, 1:1 or 2:3. Get detailed Facebook ad spec information covering specs for every ad type in our article Complete List of Facebook Ad Specs. How Much Ads Cost: A Facebook Overview | Facebook for Business
Simply put, don’t ask people to give you information you won’t be using anyway. For example, if you sell apparel online, you probably don’t need to know the person’s job title or relationship status. Keep your form simple to attract more subscribers, or add extra fields if you’re okay with fewer email subscribers but more qualified leads with higher interest.