If you follow the 80-20 rule, you’ll use 80 percent of your Facebook posts to inform, educate, and entertain, and the other 20 percent to promote your brand. Remember that using Facebook for business is all about building relationships, and self promotion is not a great way to do that. But if you provide enough value, your audience will be open to learning about your products and services in those 20 percent of posts that are more sales-focused.
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So what’s the best way to do it? Offer them the opportunity to subscribe to your email list through the Facebook lead ads. These ads let people fill out a form and subscribe to your email list so you can keep in touch with them there and the best part is that they don’t even have to leave Facebook to sign up – they can subscribe right from their newsfeed.