All about Social Media Marketing

Hi Pamela. First off, can you recommend someone to build a chatbot? I would like to have one on my facebook page and website. Second, you mention boosting posts, Everything that I have read from digital marketers says not to boost the post but run an ad instead. Any thoughts on this? I am currently running a video of myself that I did sitting in my car. I am running this in a new area trying to create some brand awareness. Unfortunately, it is not faring well. 
However, businesses that aren’t online-based, but have multi-page or content-rich websites that would find user data insightful, should also use retargeting. For example, a winery has two main types of consumers: those interested in tours and tasting and those interesting in hiring their venue for private events. The winery could use retargeting to segment site visitors by their interest, and then display ads specific to each of those user’s interests. How To Add A Thumbnail To YouTube Videos 2019 On Mobile Phone Using YouTube Studio App
$5-10 dollar a day is a feasible budget for most small or local business such a La Tana to get their feet wet in FB advertising. After you have gotten the right converting ad formula down, feel free to increase your budget an extra $5-10 dollars a day. Of course, the higher the budget, the greater your reach. I recently worked on a Facebook ad project for a supplement company. Their budget was  a whopping $100 per day(estimated daily reach of 8,000-21,000 people). Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads

Once you’ve started to build up your following, you may want to consider adding a Facebook Group to your marketing plan. With more than one billion people using Facebook Groups every month, it’s an audience too large to ignore. Think of Groups as the online equivalent of the office water cooler or your favorite coffee shop. They are a place for people to get together and share information and ideas with like-minded users in an online community environment. Turning $5.44 into $96 With FB Ads (First Try) - Shopify Drop-shipping
A great eBook reader should be installed. It will be helpful to really have a good eBook reader in order to really have a great reading experience and high quality eBook display. You can even use complimentary software that may offer the readers with many functions to the reader than only an easy platform to read the desired eBooks. You can even save all your eBooks in the library that is also supplied to the user by the software program and have a superb display of all your eBooks as well as get them by identifying them from their specific cover. Besides offering a place to save all your precious eBooks, the eBook reader software even provide you with a great number of characteristics as a way to boost your eBook reading experience compared to the standard paper books. You can even improve your eBook reading encounter with help of options furnished by the software program such as the font size, full display mode, the certain variety of pages that need to be displayed at once and also alter the colour of the background. How To Create a Highly Engaged Facebook Group
Fb has become a mish mash. They are not into the right minds of simplicity or organised. Its a nighmare and quagmire of “oooh arent we (fb) clever?” Group membership has been bugged. Half the members dont see feeds anymore. Fb decides WHO will see them, depending upon reactions. Now fb listen here, if people dont receive feed on something of interest to them HOW can they react- rather very silly. I suggest you reinstall technicians that have the minds of normal human beings instead of churning out all the rubbish (inconsistent by the way from day to day ) by mindless robots. Facebook has become farcicle. Not like it used to be…easy straightforward for people to know what they are doing. Fb has become outrageous and ridulously high hyped in technology, that isnt cared for very much. Take this page for example. What a load of …. should you REALLY have to go into an epistle of explanation on how to use fb. Get real
Want to become a Facebook Ads expert? JOIN THE 500+ COMPANIES I HAVE CONSULTED ON SOCIAL MEDIA MARKETING AND INCREASED CONVERSIONS FOR VIA FACEBOOK ADS! Facebook Marketing is a REQUIRED skill for anyone with a product, service, brand, or public figure they need to PROMOTE! Join our 200,000+ students who have MASTERED Facebook advertising with out A-Z Facebook Mastery Course!  Google Tag Manager Facebook Conversion Pixel Tutorial For Beginners - How To Setup & Install
Creating your own Facebook Group can be an effective way to gather your fans in one place and encourage them to interact with one another. Build an active community of people talking about your business. It’s a great way to gather customer intelligence. What are people really saying about you? It’s like a focus group with unlimited members—and you can facilitate conversation or ask questions.

So that people was our list of 10 Best Facebook Advertising Training, Classes and Courses and hope it helps you excel at Facebook Ads & Marketing. You can also look around our site for other useful articles and recommendations from the world of digital marketing and learning. If you liked reading this, do share it with your friends and don’t forget to subscribe to our newsletter to keep getting super cool updates once every fortnight. Facebook "Conversion Tracking Pixel" Explained
Here you can see their new landing page iteration, which turned out to be an exponentially better performer. They've changed the flow so that anyone can download and install the file. At the last step, the user is asked to register the software. At this point, they've already spent 10 or 15 minutes with the software and are far more likely to invest the time in completing the information form.
Facebook offers many ways to promote your business to its online community. From creating a Facebook Page for your business, to starting a topical group, to launching a targeted ad campaign, Facebook is becoming an increasingly important component of a company’s online marketing plan. Following are some Facebook marketing tactics that can work for your business:
Now the best thing about this course is that covers more than you wished for. Mighty 8.5 hours of teaching that encompasses Facebook Advertising, Instagram Marketing, Twitter Advertising, YouTube Ads, LinkedIn Ads and much more. On completing, you also get a certification and the course can be accessed on any digital platform. Created by Justin OBrien, we don’t need to tell you again about the talents and skills of the trainer. 31 Lectures on Facebook and Instagram will not just bring you up to speed with the latest in the domain, but also help you assess and compare the best platforms available for you to spend on, where do you see getting the maximum returns and how you will generate positive ROI for every buck spent. All we can say is go for it! How To Set Up Your Facebook Pixel For Beginners In 2019 | Easy Facebook Pixel Tutorial
(Side note: group insights don’t kick in immediately like Page insights do for new businesses. You either need to have the group established for a certain amount of time or hit a certain number of members. Facebook hasn’t released exact information on which yet, but over time this may change, and insights may become available immediately like they are for events.) Facebook to charge fees?
Knowing how to create and execute campaigns using Custom Audiences is the crux of Facebook remarketing. For tips on getting the most out of your Custom Audiences, and for information on how Custom Audiences are changing in the coming months—due to the GDPR (General Data Protection Regulation), Facebook is implementing a Custom Audiences permission tool that will require you to provide proof of consent before utilizing Custom Audiences (more on this later)—check out Big Changes to Facebook Custom Audiences: What You Need to Know. Selling B2B to Millennials? Forget it.
Facebook lookalike audiences exist in the space between layered (behavior, interest, and demographic) targeting and remarketing (utilizing Custom Audiences). Creating lookalikes is the practice of leveraging the information you’d use to create Custom Audiences to instead create audiences that have similar characteristics, but represent a new segment of potential customers. These prospects haven’t yet interacted with your brand. But they’re similar to those who have. How To Create A Facebook AD 2019 - From Start To Finish
Adam Reed is a renowned trainer for Ecommerce, Shopify & Dropshipping and in this special program he wants to train you to get better and more effective at running facebook ads for your e-commerce portal. In 10 hours of on demand video, he teaches you how to create website conversion ads, improve your ad copy, build lookalike audiences and many other technical aspects of the ads. More importantly, he also takes you through the methodologies that will help you work out your profit margins, split test your ads without burning excess money and scale up your ads effectively. How to Run Facebook App Install Ads | Deepak Singh
I have just had a 4 night 5 day stay at the BOAB motel in Derby .. I would NOT recommend anyone stay... at this motel. There is limits tv reception and hardly any signal for any station the rooms are not serviced on the weekends they do not give you clean towels each day unless you go ask. The taps dropped constantly the shower didn’t spray and the roof of the bathroom looked like it was going to collapse fairly soon.. I was asked to pay upfront which I did but certainly never thought the place would be to bad .. my mistake right there.i had to ask for toilet paper and tissues as well as shampoo and conditioner. The pool was filthy and had to be filled up and cleaned before I could get In it and to top of this dreadful stay on my last day there I stepped out of the shower and was putting undergarments on when the house cleaner just walked straight In at 8.25am with no knocking or calling out .. was not happy at all as check out was at 10.00am so why she did that I don’t know obviously has no respect to knock and call out first or better yet check with reception to see if I had even checked out . So the only nice thing I can say about this room is the bed was comfortable but definitely not worth $140 a night 😡 wouldn’t recommend this place at all there are nicer places to stay than there my rating out of 10 would be 2 if that. See More ist=PLNju9IocCAV4uB306wB-dNXZjhCNi_rs6">How To Start Social Media Marketing As A Beginner In 2019 - STEP BY STEP
If you’re just starting out with Facebook advertising, the best way to manage your ads is to use Facebook Ads Manager. The Ads Manager is Facebook’s free campaign management tool that’s available to all marketers. By the end of this chapter, you will know how to use the Facebook Ads Manager and how to set up your first Facebook ad campaign. (We’ve created an in-depth guide to show you exactly how to create Facebook ads!)
Hi, I admin a neighbourhood-type group for the small town I live in. I ask people to answer to answer a question about reading and following the rules. However, many people do not answer. I can see from their profiles that they live in my town, and I’d like to approve them, but they are missing the questions. I can message them, but only as myself, so if we’re not friends, it will just disappear to the spam folder. Facebook should have a function where an admin can contact people wanting to join, reminding them to answer the questions or asking them for more information. It shouldn’t have to be down to messaging between individuals who don’t know each other. 7 Common Google AdWords Mistakes to Avoid
Thankfully, Facebook’s tools cater to the marketer who wants to form an authentic relationship with their audience. With Facebook’s impressive collection of analytics tools, you can understand your target audience before you post. You can stretch the limits of your creativity with Facebook’s increasing number of multimedia content options. Then, with Page Insights, you can see which content people engage with and segment advertising to ensure you’re helping more than annoying. Free Facebook log in and without data charge ///
You should not use the eBook consistently for a lot of hours without rests. You should take appropriate breaks after specific intervals while reading. A lot of the times we forget that we're designed to take rests while we're dealing with anything on the computer screen and are engrossed in reading the content on screen. However, this does not mean that you ought to step away from the computer screen every now and then. Constant reading your eBook on the computer screen for a long time without taking any break can cause you headache, cause your neck pain and suffer from eye sores and also cause night blindness. So, it is important to provide your eyes rest for a little while by taking rests after specific time intervals. This will help you to prevent the troubles that otherwise you may face while reading an eBook continuously.

Every business using Facebook retargeting ads should use the Facebook Pixel Helper to create more effective ads and increase their return on ad spend. The Facebook Pixel Helper is a troubleshooting tool used to monitor and maintain the Facebook Pixel functionality. It is a free and easy-to-use Google Chrome extension that takes the guesswork out of whether or not pixels are input and running correctly.


In this training, social media strategist Megan Adams will take you through the basics of advertising on facebook, helping you understand how to go beyond organic methods of promotion. She will teach you the basics of setting up campaigns, how various tools work and how to get started with your marketing. She will then move on to other topics including how to target, how to reach your desired audience and important tips to enhance the performance of your advertising.
By using Facebook retargeting ads, you get another chance to turn that visitor into a subscriber and a customer. Plus, because you already attracted them once to your site, you know what they are interested in and can more easily create ads that speak to their needs. This creates more engagement, more likes, higher conversion rates, and more sales. Best Facebook Retargeting Ads Strategy 2019

A great eBook reader should be installed. It will be helpful to really have a good eBook reader in order to really have a great reading experience and high quality eBook display. You can even use complimentary software that may offer the readers with many functions to the reader than only an easy platform to read the desired eBooks. You can even save all your eBooks in the library that is also supplied to the user by the software program and have a superb display of all your eBooks as well as get them by identifying them from their specific cover. Besides offering a place to save all your precious eBooks, the eBook reader software even provide you with a great number of characteristics as a way to boost your eBook reading experience compared to the standard paper books. You can even improve your eBook reading encounter with help of options furnished by the software program such as the font size, full display mode, the certain variety of pages that need to be displayed at once and also alter the colour of the background. How To Create a Highly Engaged Facebook Group


This is a very good question. From my experience, it doesn’t matter what industry you are in, or how much marketing budget you have. I would always suggest that if it’s the first time running the ad – Budget $5-10 a day(estimated average daily reach of 540-2,700 people) and run the ad for 7 days. This will give you feedback on how the ad is converting, and how it’s resonating with your audience. How To Set Up Your Facebook Pixel For Beginners In 2019 | Easy Facebook Pixel Tutorial
This year, we found a few macro currents running across disparate categories. Food has taken on a new life beyond cuisine as people explore the functional benefits of specific ingredients. Eco-consciousness is driving purchasing decisions in the worlds of beauty, fashion and travel. And we’re now seeing the decentralization of traditional models in things like exercise, shopping and even screen time.
Unsure whether Facebook advertising is for you? Will it get you the results you’re looking for? How much time does it take to manage Facebook campaigns? Read this chapter to find out all these answers and much more!  As of December, 2018 Facebook has a reported 1.52 billion daily active users ( DAU) on average. This is why marketers consider Facebook to be the absolute most effective social advertising channel of our time. Facebook Pixel - how to track a click on a button or a link?
An example of this is B2B products. You might draw prospects to your site with a white paper they can download, and then offer a demo. Following a demo, you can schedule a free trial and so forth. As you break down and look at the sales funnel, you get a sense of what the audiences need at each individual point of conversion along this multi-step process. Each audience will have different needs at each point and you want to be able to speak to them differently. Facebook Marketing: CREATING HIGHLY ENGAGING POSTS on FB
However, people do not always like turning their mobile devices to the side. Instagram -- one of the most popular social media platforms at the moment -- launched IGTV in June for the express purpose of watching videos in vertical mode. IGTV allows longer content, so you could publish animated videos, demos, interviews, case studies, 360-degree virtual reality, live streams and more. Your social media strategy needs to keep vertical-form IGTV videos in mind.
As we mentioned in the previous section, take the time to thoughtfully fill out the “About” section of your Page. Fill your description with searchable information, but don’t overstuff it with keywords. Include an overview of what your business offers, proper categories, and a link back to your website. Here's HubSpot's "About" section as an example. How do I track UTM in Google Analytics?
What’s so great about Facebook video ads? Well, for one, shoppers that view videos are 1.81X more likely to purchase than non-video viewers. For another, the set-up process is as simple as setting up an image ad. It’s the video creation itself that might dissuade advertisers from getting in the video ads game—yet even those advertisers might soon find themselves at a disadvantage. Views of branded video content on Facebook increased 258% as of June 2017, and over 500 million people watch video on Facebook every day.
The way that consumers communicate is changing rapidly, as new tools are available that allow for quick, meaningful interactions. Instant messaging tools for mobile devices have grown exponentially, and along with them, tools like Facebook Messenger (with over 800 million users) and the Facebook-owned WhatsApp (with over 1 billion users) are growing too.
***REMEMBER: You will not MARKET to this entire page in the future (make sure to ONLY target your specific country in boosted posts, etc. ads targeting your Facebook page users). EXAMPLE: I am a brand that  targets people in the UK. I build my page clout to 10,000 likes for under a $0.01 per like with Thailand page like ads only. I will know in the future as new people like my page, these are organic likes (most likely because of my content, SEO, and page like clout). So in future ads targeted at my page followers/likers (via the Connections option under the Ad Set level), I will only target my countries of choice (i.e. the UK), therefore excluding these original cheap likes/Thailand people unlikely to purchase my UK specific product.  How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale
I did want to mention a recent test that I did where in addition to the call to action below, I placed a link in the text area above the image.  The result out of 5000 clicks? Only 5% of the clicks came from the link up top.  95% of the clicks came from the call to action below.  I believe that people are becoming conditioned to engage that section of an ad. Facebook Ads Spreadsheet Report

This will take some trial and error to pin down for your specific business (using engagement data gleaned from Page Insights). But research generally shows that the best time to post is Thursday or Friday from 1 to 3 p.m., so that’s a good place to start. Since it’s important to post consistently, create a content calendar to help balance your mix of content types and keep your posting schedule on track. When to Kill Your Facebook Ads
When HubSpot looked into how often you should post on Facebook, quality far outweighed quantity. Pages with over 10,000 followers were the only ones who benefited from posting more frequently. Companies with less than 10,000 followers that posted more than 60 times a month received 60% fewer clicks per post than those who posted five times or fewer. Digital Marketing for Beginners: 7 Strategies That Work
The goal is not to simply put content in front of people and hope they respond to it, but rather to encourage them to share and engage with it. Content -- whether it’s an article on an outlet or a video on social media -- opens the door for two-way communication, which is crucial for building trust and letting customers know that you appreciate their business.
Advertisers use the information from the Facebook Pixel to better understand their audience. They can then create ads tailored to their audience using this information. By understanding site visitors, advertisers not only have a warm audience that is more likely to convert, but they can also design ads specifically to them. This gives advertisers the ability to create ad messaging that makes more of an impact, leading to more sales and a higher return on ad spend. How to Display My Groups on Facebook : The Tech Factor
Upload your vehicle catalog with details such as make, model and year, then automatically generate ads that show the most compelling inventory to the right audiences. Use automotive inventory ads to direct people toward vehicle detail pages, lead submission forms or other valuable places—and continually show your most relevant vehicles to potential auto buyers.
You have probably heard a bit about the General Data Protection Regulation (GDPR), but you may not know the whole story other than the fact that, significantly, it takes full effect on May 25, 2018. You have also probably heard that Facebook has recently run into a few operational snafus regarding its handling of user data. Naturally, Facebook created a page to address how it’s plans to handle the change it data regulations. Here are a few of the things you should be aware of:
Standard events are predefined visitor actions that correspond to common, conversion-related activities, such as searching for a product, viewing a product, or purchasing a product. Standard events support parameters, which allow you to include an object containing additional information about an event, such as product IDs, categories, and the number of products purchased.
***REMEMBER: You will not MARKET to this entire page in the future (make sure to ONLY target your specific country in boosted posts, etc. ads targeting your Facebook page users). EXAMPLE: I am a brand that  targets people in the UK. I build my page clout to 10,000 likes for under a $0.01 per like with Thailand page like ads only. I will know in the future as new people like my page, these are organic likes (most likely because of my content, SEO, and page like clout). So in future ads targeted at my page followers/likers (via the Connections option under the Ad Set level), I will only target my countries of choice (i.e. the UK), therefore excluding these original cheap likes/Thailand people unlikely to purchase my UK specific product.  Google Tag Manager Facebook Conversion Pixel Tutorial For Beginners - How To Setup & Install
This is a very good question. From my experience, it doesn’t matter what industry you are in, or how much marketing budget you have. I would always suggest that if it’s the first time running the ad – Budget $5-10 a day(estimated average daily reach of 540-2,700 people) and run the ad for 7 days. This will give you feedback on how the ad is converting, and how it’s resonating with your audience. Shopify Facebook Ads Conversion Tracking - Set-Up Facebook Pixel on Shopify Website
Once you learn to navigate the Facebook Business Manager and the Ads Manager, you can see many useful reports. These reports will help to improve your campaign results and optimize your Facebook ads. In this final chapter, we’ll take a look at the most important Facebook advertising metrics and will learn how you can filter and read your reports by using the Ads Manager. As you complete reading Chapter 8, we’d like to officially congratulate you on becoming a Facebook ads expert! How To Create Custom Facebook Conversion Events For Your Website | Facebook Pixel 

Through our analysis of this massive amount of data on landing pages and conversion rates, we were able to identify some common traits of the top converting landing pages. What do they have that you don't? Believe it or not, there isn't much standing between you and conversion rates double or triple what you're seeing today. But the way you’re going to get there is totally counter to typical conversion rate optimization wisdom. Shopify Pricing - Comparing the different plans
×