All about Social Media Marketing

Facebook scores your ad after is has been served more than 500 times. Still, the metric isn’t gauged on actual engagement—it’s gauged on the what Facebook predicts will be your ad’s engagement based on campaign objective and audience granularity. Some ways to raise your relevance score: hyper-specific targeting, testing, and just flat out making great ads. Allen Finn has the scoop on all these methods and more in his Facebook Relevance Score: 4 Key Facts to Know. Basic Shopify Vs. Shopify Vs. Advanced Shopify Which Shopify Plan is Right For You?

In the media section you’ll decide on the image that you want to use in your ad. The recommended size for this image is 1080 pixels by 1080 pixels. (Though this would depend on your ad placements) The image MUST contain LESS THAN 20% text! (If you plan on using text in your image, Facebook has a very cool tool that will help you work around the 20% text overlay rule) How To Create Custom Facebook Conversion Events For Your Website | Facebook Pixel
Let’s use one of my favorite Italian restaurant in Ekkamai, called La Tana. The marketing goal for this restaurant was to increase patronage during lunchtime (between 11-2pm). FB ads are perfect for restaurants. Because, let’s face it, everyone on Facebook likes to eat. When targeting your audience, you want to focus on your ideal or current customer(s). Facebook Pixel Purchase and Conversion Tracking with GTM | Part 3
I have recently gotten into a lot of FB groups about local barters, yard sales, online sales, etc. I found so many locally that I thought it would be useful to me and to others to maintain a public list of all of this type of FB groups in my area. It’s also useful because the more people know about groups, the more may participate, and the more things I may be able to buy (or have more people to sell stuff to via those groups). But I don’t know whether to have a GROUP or a PAGE. I set up both — see links at the end of this comment. GOALS: I don’t need a lot of dialog with the page’s followers, but I do want people to be able to send me info when there’s a new group to add to my list, and I do want my page’s posts to show up in their news feeds and/or their notifications (not sure which is better for me). Do you have any thoughts on using a group vs. a page for my purposes? Or is this just a dumb idea? I want to have either a page or a group — but I set up both and plan to delete one of them. Here’s the PAGE: https://www.facebook.com/pages/Yard-Sales-and-Resales-Groups-Shelby-County-TN-North-MS/334342166725373. And here’s the GROUP: https://www.facebook.com/groups/692185934205683/ How to make Youtube Thumbnail | Android | TUTORIAL *Tagalog 

Whether someone is ready to book a trip or is just looking for travel inspiration, match their intent with items from your travel catalog. If they were browsing hotels but didn’t make a reservation—or if they were looking at flights but didn’t book a trip—travel ads let you show them relevant ads based on their specific dates, destinations and other trip details.
To find such visitors who might need some help with their purchase, you must look at other signs that signal hesitation. For example, you can specifically target visitors who’ve spent the most time browsing your website. Additionally, you can also add people who’ve visited specific pages on your website such as your FAQs, Terms & Conditions or Pricing pages. fillourcup - How Mark Zuckerberg created Facebook 2004
If you are to believe the stats about the Facebook advertising, you should take a look at this study done by Sprout Social. According to this study, 93% of marketers use Facebook advertising regularly which translates to about 3 million businesses that use Facebook to market their business. Furthermore, 70% of these businesses are outside the US. That’s not it, in the year 2017, Facebook earned $7.68 billion in Q1.

It is important to have clarity on what you are looking for from each tool so that you can calculate your return on investment. For example, if a customer responded to a Facebook ad and purchased a $20 product and you spent $5 to advertise, your return on investment would be $15. Over time, if you can, also track the total lifetime value of a client for even more accurate returns.
Thankfully, Facebook’s tools cater to the marketer who wants to form an authentic relationship with their audience. With Facebook’s impressive collection of analytics tools, you can understand your target audience before you post. You can stretch the limits of your creativity with Facebook’s increasing number of multimedia content options. Then, with Page Insights, you can see which content people engage with and segment advertising to ensure you’re helping more than annoying. Free Facebook log in and without data charge ///

Facebook can be an instant source of traffic to your website.  It can be an immediate source of leads for your business with verified contact information like name email address and phone number. It can allow you to 'retarget' and re-engage with your visitors (and soon-to-be buyers) who have abandoned your website, shopping cart, sales funnel, or anywhere else you are engaging with your audience.
When Instant Articles were first released, they were only available to a few select publishers. Now, any publisher can use them if they sign up at https://instantarticles.fb.com/. Facebook will walk you through submitting your first sample article and requesting approval from the Instant Articles team. Once you’re approved, you’ll be able to auto-publish in the new format.
Facebook is a meeting place for 20% of the worlds population.  That’s 1 in 5 people.  It is also the largest collection of data on the worlds population that ever existed in the history of humanity.  It has data on its 2 Billion members and on anyone who uses the internet and visits a website that has Facebook tracking code…  Whether you are logged in as a member of Facebook or not. How to Use Steal Your Competitors Customers Using Facebook's Audience Insight Tool (SPECIAL GUESTS!)
The Facebook Marketing training course by Simplilearn is an exclusive content offering by Simplilearn in the market for content that has been designed by Facebook.  This course empowers you to channelize the full potential of Facebook marketing for businesses of all sizes. This course also come with a joint certificate with Facebook. This training also equips you with the knowledge and skills to the Facebook Blueprint exam.
The course creators are clearly knowledgeable and the pace was good for me. The last section of the course was not relevant to my needs so I spent very little time on this part. I will definitely go back to some of the lectures when I start creating my own Ads. I found some of the quiz a little frustrating as I couldn't find the answers in the course - maybe I will after repeating it! Facebook Pixel Purchase and Conversion Tracking with GTM | Part 3
However, businesses that aren’t online-based, but have multi-page or content-rich websites that would find user data insightful, should also use retargeting. For example, a winery has two main types of consumers: those interested in tours and tasting and those interesting in hiring their venue for private events. The winery could use retargeting to segment site visitors by their interest, and then display ads specific to each of those user’s interests. How To Add A Thumbnail To YouTube Videos 2019 On Mobile Phone Using YouTube Studio App
Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] Requests sent to this email address that do not pertain to disability or religious accommodations cannot be answered. How to Make Money With Clickfunnels TODAY | Clickfunnels Step by Step Tutorial in 2018
For the Facebook retargeting pixel to work, it needs to be installed on the back-end of all the relevant pages you want to track, create audiences, and remarket with. If you’re using Facebook ads to drive visitors to a click-through post-click landing page where you sell a course, you might want to install it on that page, the following checkout page, and the “thank you” page after that. Here’s why: How to upload full size facebook profile picture without crop | facebook full pr
He is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. 5 Local Business Facebook Marketing Strategies
Unsure whether Facebook advertising is for you? Will it get you the results you’re looking for? How much time does it take to manage Facebook campaigns? Read this chapter to find out all these answers and much more!  As of December, 2018 Facebook has a reported 1.52 billion daily active users ( DAU) on average. This is why marketers consider Facebook to be the absolute most effective social advertising channel of our time.
Advertisers use the information from the Facebook Pixel to better understand their audience. They can then create ads tailored to their audience using this information. By understanding site visitors, advertisers not only have a warm audience that is more likely to convert, but they can also design ads specifically to them. This gives advertisers the ability to create ad messaging that makes more of an impact, leading to more sales and a higher return on ad spend. How to Display My Groups on Facebook : The Tech Factor
***REMEMBER: You will not MARKET to this entire page in the future (make sure to ONLY target your specific country in boosted posts, etc. ads targeting your Facebook page users). EXAMPLE: I am a brand that  targets people in the UK. I build my page clout to 10,000 likes for under a $0.01 per like with Thailand page like ads only. I will know in the future as new people like my page, these are organic likes (most likely because of my content, SEO, and page like clout). So in future ads targeted at my page followers/likers (via the Connections option under the Ad Set level), I will only target my countries of choice (i.e. the UK), therefore excluding these original cheap likes/Thailand people unlikely to purchase my UK specific product.  Facebook Pixel Purchase and Conversion Tracking with GTM | Part 3
The way that consumers communicate is changing rapidly, as new tools are available that allow for quick, meaningful interactions. Instant messaging tools for mobile devices have grown exponentially, and along with them, tools like Facebook Messenger (with over 800 million users) and the Facebook-owned WhatsApp (with over 1 billion users) are growing too.
Hello Everyone, I have asked this question on the facebook group forum and received no answers. From what I understand it you classify a post as an announcement it stays at the top of your group discussion. I posted an announcement to our group page (https://www.facebook.com/groups/cbmga.org/ , it is a new class announcement) and for me and at least one other member if we go to the group, there it is at the top of the page but at least one member (and unknown others) when they go to the group, the announcement is NOT at the top of the discussion. Can anyone solve this? I would really like the announcement to be at the top of the discussion for everyone that goes to our group page.

I co-own a Miami Dolphins Fan group that has an internet radio show, a twitter account and eventually will be adding a website. We currently have both a FB Group and an FB page, and cross=post most content to both. Do you think having both is a good idea or not? And why or why not? Also, if keeping both, would you continually cross-post everything? Thanks for your advice. How To Change Thumbnail On A YouTube Video 2019
If you’ve followed the WordStream blog since its inception in 2009 (thank you for your patronage) you know we’ve written a metric ton of Facebook content: Facebook ad benchmarks. How to lower your Facebook ad costs. Using Facebook ads to drive webinar registrations. Common Facebook ad myths, debunked. Using Facebook ads to advertise your Facebook ads on Facebook. Ok, not that one. Point is, there’s a lot to comb through if you’re shooting for Facebook ad mastery. How Much To Charge for Facebook Advertising
Skillshare is a wonderful platform for all those who want to enroll in multiple classes on a subject at one common subscription. Think of it something like the Netflix of e-learning where you pay a monthly fee and access all the courses through the month. They have an impressive array of Facebook Marketing courses including Instagram Ads, designing facebook ads, creating high engagement facebook groups and even courses on how to grow organically on the social media platform. With thousands of students having enrolled in these classes from all over the world, we can only say that you should try it out too. The best part is that their first month of subscription is free, so you can opt out at any time. facebook ad tracking
If you have no knowledge about Instagram marketing but want to get started then this certification will help you with that. Commence by building a powerful and professional profile on the platform. Along the duration of the classes, you will learn to develop strong relationships with your followers and use the proven marketing skills and follower funnel technique to convert followers to paying customers. Additionally, this program keeps you updated with the new features and helps you to incorporate them to grow your account and business. Facebook Lead Ads Tutorial - How to Create Facebook Lead Forms and Lead Generation Campaigns
If you have no knowledge about Instagram marketing but want to get started then this certification will help you with that. Commence by building a powerful and professional profile on the platform. Along the duration of the classes, you will learn to develop strong relationships with your followers and use the proven marketing skills and follower funnel technique to convert followers to paying customers. Additionally, this program keeps you updated with the new features and helps you to incorporate them to grow your account and business. How does Facebook ad algorithm work?
In case you didn't know, Facebook stores a lot of data on you. Not just what you say or who you talk to (no wonder it's a tempting trove of data for government surveillance) but also what you like and don't like. And that's a lot of things, from goods to services, news sites and political views -- not just from things you look at and selectively "like" but also sites you visit and places you go. You can see all of these "ad preferences" by clicking this link.

The way that consumers communicate is changing rapidly, as new tools are available that allow for quick, meaningful interactions. Instant messaging tools for mobile devices have grown exponentially, and along with them, tools like Facebook Messenger (with over 800 million users) and the Facebook-owned WhatsApp (with over 1 billion users) are growing too.

Hi Rob, thanks for the advice. I have been playing around with Facebook ads for around 6 months now and despite the fact that I get some good traffic at reasonable prices I am still getting a high bounce rate and a relatively low conversion rate. I think part of the issue may be that I have not optimized for mobile/desktop so I will take your advice and put a bit more focus on making the ads work better for different technology.
Hi, I admin a neighbourhood-type group for the small town I live in. I ask people to answer to answer a question about reading and following the rules. However, many people do not answer. I can see from their profiles that they live in my town, and I’d like to approve them, but they are missing the questions. I can message them, but only as myself, so if we’re not friends, it will just disappear to the spam folder. Facebook should have a function where an admin can contact people wanting to join, reminding them to answer the questions or asking them for more information. It shouldn’t have to be down to messaging between individuals who don’t know each other.
For certain types of adverts, such as boosting posts, you can create your ad using an existing post that’s already been shared on your Facebook Page. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose which Page you’d like to select a post from and pick an individual post from that Page to use as your advert: How To Spy On Facebook Ads - Free Facebook Advertising Tool Just Released!

Pages are Facebook’s equivalent of a business profile. Pages look similar to profile pages but show specific information only applicable to businesses, organizations, and causes. Whereas you connect with a profile by adding them as a friend, you connect with a business Facebook Page by “liking” it and becoming a fan. If you create a personal profile for your business instead of a Page, you run the risk of getting it shut down by Facebook.
A great eBook reader should be installed. It will be helpful to really have a good eBook reader in order to really have a great reading experience and high quality eBook display. You can even use complimentary software that may offer the readers with many functions to the reader than only an easy platform to read the desired eBooks. You can even save all your eBooks in the library that is also supplied to the user by the software program and have a superb display of all your eBooks as well as get them by identifying them from their specific cover. Besides offering a place to save all your precious eBooks, the eBook reader software even provide you with a great number of characteristics as a way to boost your eBook reading experience compared to the standard paper books. You can even improve your eBook reading encounter with help of options furnished by the software program such as the font size, full display mode, the certain variety of pages that need to be displayed at once and also alter the colour of the background.  How To Add Thumbnail To Live Stream (Tutorial) 

This is a very good question. From my experience, it doesn’t matter what industry you are in, or how much marketing budget you have. I would always suggest that if it’s the first time running the ad – Budget $5-10 a day(estimated average daily reach of 540-2,700 people) and run the ad for 7 days. This will give you feedback on how the ad is converting, and how it’s resonating with your audience. Facebook Marketing For Individuals - How to succeed With Facebook Marketing
This takes feedback a step further and is more general at the same time. Open-ended questions can help give you new ideas for content and posts to work with, and they can also incite more discussion amongst you and other members than simple “yes” or “no” questions. The Blogging.org Facebook group leader Zac Johnson does an excellent job doing that in the site’s group, as seen here:
Facebook lookalike audiences exist in the space between layered (behavior, interest, and demographic) targeting and remarketing (utilizing Custom Audiences). Creating lookalikes is the practice of leveraging the information you’d use to create Custom Audiences to instead create audiences that have similar characteristics, but represent a new segment of potential customers. These prospects haven’t yet interacted with your brand. But they’re similar to those who have. How to Use Facebook Ads for Beginners (2019) - A Complete Facebook Ads Tutorial
Secret groups are not searchable via Facebook—that means no one but members (and in some cases, former members) can see the group name, who’s in the group, the group’s description and tags, or stories about the group in Facebook’s newsfeed. Anyone can join, but they have to be invited or added by a member or admin, depending on your group settings.
He is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Your Facebook ad campaign’s success will largely depend on whom you’re targeting. That’s why you need to know about the different Facebook audiences available to you. There are Saved Audiences, Lookalike Audiences, Custom Audiences, and audiences created by people that have interacted with your page or content before. By the end of this chapter, you’ll know what are the best Facebook ad audiences and how to create them. We’ll also talk about the Facebook Pixel that you’re going need for tracking your website visitors. 

Want to become a Facebook Ads expert? JOIN THE 500+ COMPANIES I HAVE CONSULTED ON SOCIAL MEDIA MARKETING AND INCREASED CONVERSIONS FOR VIA FACEBOOK ADS! Facebook Marketing is a REQUIRED skill for anyone with a product, service, brand, or public figure they need to PROMOTE! Join our 200,000+ students who have MASTERED Facebook advertising with out A-Z Facebook Mastery Course!  How to Track Facebook Ads with Google Analytics - LizLockard.com
One of the founding fathers of modern advertising, David Ogilvy, didn’t believe advertising had to be complicated and neither should you. If you stick with me to the end of this article, you’ll be ready to dominate your first successful Facebook ad campaign using the exact process I outline (without the need for any pretentious jargon getting in our way). DC Universe Online - Friends/Groups Explained!
“Before we launched this update, we tested it around the world with the goal of understanding how to provide users with clear choice and transparency,” Google said. “As a result, it is 100% optional - if users do not opt-in to these changes, their Google experience will remain unchanged. Equally important: we provided prominent user notifications about this change in easy-to-understand language as well as simple tools that let users control or delete their data.” How to change category of Facebook page
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