All about Social Media Marketing

In the next section, you’ll be able to choose your budget, schedule your ads, and select an optimization method. You can choose a lifetime budget or a daily budget and you can either have your ads run indefinitely or be scheduled to start and end on certain dates. You can even choose to use dayparting, which allows you to run your ads only at certain times or on certain days of the week. How to Setup the Facebook Pixel
For instance, Lead ads pull up a lead capture form in-app and autopopulates it with information from the users Facebook user profile. This feature dramatically reduces friction in your marketing funnel, encouraging more prospects to convert thanks to the simpler process. You also reduce the number of needed assets by getting rid of certain landing pages.
I have also used YouTube Ads in the past where the lowest possible cost is 1c per video view. Which means for 1000 views, you will pay $10. In this course, I show you how you can get Video Views on Facebook for 0.0003 cents on Facebook, which means 1000 views is only 30 cents!! You are virtually paying NOTHING! And that is the magic I teach you in this course! How do you know if your Facebook ad is working?
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Facebook will do whatever it can to protect itself from losing its users.  Which represent Nearly $10B a quarter in advertising revenue.  Sure the advertisers are paying that bill but without users to click the ad, Facebook would not have the revenue. And Facebook is much more interested in protecting the user experience than it is in your ad dollars. Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7
***NOTE*** With this old split test technique, there is AUDIENCE OVERLAP when creating your split tests. Which means that the same audience may see both ads. Which isn't a bad thing, but note you are bidding against yourself which may increase the cost of ad spend. I suggest you start using the split test option discussed in Lecture #16: The Ultimate Guide to Creating Facebook Ads by Coursenvy This is why you can't turn on or turn off limit ad tracking in iOS 11

Diego Davila will teach you how to dominate both Facebook & Instagram through this tutorial, which will help you scale up your business. In this super long and comprehensive 11 hour training, you will learn a lot of things including – laser sharp targeting your ads to people who matter, learning how to use facebook pixel and retargeting effectively, how to use facebook live to connect with your audience and also how to increase your facebook likes & popularity. Most importantly, this tutorial also includes a section on creating powerful Instagram ads so you get double the benefit from one course. One look at the reviews and you will know this course is worth your time.
Facebook does not currently let you automatically run A/B tests on your ads, as they spend more of your daily budget on the ads that are converting better. However, they do this very early so you are best off to let your ads run long enough to get a decent sample size before you make any decisions. My recommendation is at least 500 impressions, but even better if you can wait until 1,000 impressions before pausing the underperforming ads.
Impress potential customers with rich, 360-degree video: Give your customers a whole new way to see your company through their newsfeed. With this tool, the user is in control of the video and can move around the room by tilting their phone or clicking around in it on their desktop. This is a great way for hotels and other location-based businesses to provide a powerful visual. Here below you can see a 360-degree video shared by Mark Zuckerberg(Video only works with the latest version of Chrome, Firefox)

Facebook lookalike audiences exist in the space between layered (behavior, interest, and demographic) targeting and remarketing (utilizing Custom Audiences). Creating lookalikes is the practice of leveraging the information you’d use to create Custom Audiences to instead create audiences that have similar characteristics, but represent a new segment of potential customers. These prospects haven’t yet interacted with your brand. But they’re similar to those who have. FACEBOOK ADS MANAGER Tutorial (2019) - Campaigns Vs. Ad Sets Vs. Ads


Business Manager allows you to quickly see all of your pages, ad accounts, the people who have assigned roles and much more. This is especially handy when you need to revoke access to several of your business’s Facebook assets for someone who no longer works for you. Instead of having to go to all of your business assets to remove that person, you simply go to the People section in Business Manager and remove their access to everything in one click. How Facebook Ad Costs Work and How to Keep Facebook Advertising Costs Low
Since your visitors, these people have already shown interest in your brand so they might also be interested in hearing from you in the form of your email newsletter. Besides, these ads are specifically optimized for leads which means Facebook will find people with the highest interest in your product and show them your ad. By turning these visitors into email list subscribers you can stay in touch with your potential customers, build relationships and convert them sometime in the future. How To Upload Photos To Facebook & Instagram In HIGH RESOLUTION Using Adobe Photoshop

Partners are businesses you give access to business assets. For example, if you’re working with an agency, you would give the agency a specific role to access your pages, ad accounts and other assets. Add them via their Business Manager ID. The agency would then assign employees specific roles to access to your pages, ad accounts and other assets, as needed, to manage them.


Facebook limits the maximum amount of time that people will stay in a custom audience, based on website traffic, to 180 days. After this time period, those in the website custom audience will be removed unless they revisit the website. You can stay top-of-mind by simply creating a custom audience of people who visited your URL within the past few months and run remarketing ads before they’re removed by Facebook.
My experience is that Group posts don’t go to your newsfeed. Instead, you get a ‘notification’ that someone has posted in the group. This can be both good and bad – it’s good because people definitely won’t miss it, no matter how long after you post the content they log onto facebook. HOWEVER, sometimes when there is too much posting going on it just gets so annoying a lot of people choose to change their notification settings so that they don’t receive these anymore. As the posts aren’t fed to your Facebook newsfeed, you effectively forget about the group forever because there is nothing prompting you to visit.

Most of the times, it has been felt that the readers, who are utilizing the eBooks for first time, happen to truly have a tough time before getting used to them. Most commonly, it happens when the brand new readers stop utilizing the eBooks as they're not able to utilize all of them with the appropriate and effectual style of reading these books. There present number of reasons behind it due to which the readers stop reading the eBooks at their first most effort to use them. Yet, there exist some techniques that could help the readers to have a nice and effectual reading encounter. The Complete Facebook Ads and Marketing Course!
FB does put all messages from groups into your newsfeed. Not sure how long it has been this way, but my newsfeed is cluttered with activity from all the groups I belong to. If you want to stop this, hover over a message in your newsfeed. You’ll see a drop down arrow in the top right. Click it. Click “hide”. Click “hide all stories.” Problem solved.

A team of 50+ Global Digital Marketing experts have compiled this list of 10 Best + Free Facebook Advertising Training, Classes and Courses to help you learn and excel at Facebook Ads & Marketing in 2019. This compilation is UPDATED monthly and 43,000+ professionals have already benefited from this list on Facebook Training which includes both free and paid learning resources. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale 

If you’re looking to tell a story on Facebook, video is likely your best option. Recently, video has gained a lot of buzz, especially considering the Facebook algorithm now prioritizes both live video and longer videos with high completion rates in users’ News Feeds. In fact, a Facebook exec predicted the social media platform will be all video by 2021. BEST SOCIAL MEDIA Platform For CREATORS (Don't waste your time on these)
Retargeting can help your business and/or product stay relevant while customers may be looking for other options. It’s a great way to give your audience a second, third or even fourth chance to purchase your product. Running Facebook ads can help with the social growth of your business. If you want to be successful at Facebook advertising campaigns, I would suggest starting small. You want to A/B test and measure the results from your ads to find that winning formula that yields success. Why does Facebook keep rejecting my ad?
Facebook will do whatever it can to protect itself from losing its users.  Which represent Nearly $10B a quarter in advertising revenue.  Sure the advertisers are paying that bill but without users to click the ad, Facebook would not have the revenue. And Facebook is much more interested in protecting the user experience than it is in your ad dollars. Conversion Tracking with GTM (with Facebook Conversion Tracking as an example)
Simply put, don’t ask people to give you information you won’t be using anyway. For example, if you sell apparel online, you probably don’t need to know the person’s job title or relationship status. Keep your form simple to attract more subscribers, or add extra fields if you’re okay with fewer email subscribers but more qualified leads with higher interest.

Advertisers can be savvy about using retargeting ads to generate repeat sales by advertising products similar to those that a customer has already purchased. Retargeting serves as a great way to cost-effectively use reminder advertising. Typically, previous customers are more likely to buy from you than someone who has never heard of you, so creating audiences of previous customers is a great way to generate ongoing sales.

Facebook ads help initiate billions of transactions every month, and every day, millions of interactions take place between buyers and sellers on Marketplace. These behaviors help create opportunities for marketers to reach and connect with audiences in the ways they want to shop. Ads in Facebook Search Results offer a new way for you to reach people who are in this discovery mindset. http://bit.ly/2PsfoGK


Did you know that “live content” drives three times more engagement on Facebook? Well, this was concluded in a study done by Social Media Today back in 2016. The option of Facebook Live is all about displaying the content that’s about in-the-moment. You can go live by displaying the live office events, products launches, and sales too. Going Live engages a lot of audience on-spot. On the other hand, Facebook Stories are in-the-moment content clips. Followed by Instagram stories popularity, Facebook had to be in the queue to let their users do it too. New products, discounts, testimonials and what not can be a part of the Facebook stories? Investing your time and efforts into these would be seen gaining popularity in the coming year. Millennials vs Generation Z - How Do They Compare & What's the Difference?

My experience is that Group posts don’t go to your newsfeed. Instead, you get a ‘notification’ that someone has posted in the group. This can be both good and bad – it’s good because people definitely won’t miss it, no matter how long after you post the content they log onto facebook. HOWEVER, sometimes when there is too much posting going on it just gets so annoying a lot of people choose to change their notification settings so that they don’t receive these anymore. As the posts aren’t fed to your Facebook newsfeed, you effectively forget about the group forever because there is nothing prompting you to visit.
Some kinds of conversion tracking don’t require a tag. For example, to track phone calls from call extensions or call-only ads, you use a Google forwarding number to track when the call came from one of your ads, and to track details like call duration, call start and end time, and caller area code. Also, app downloads and in-app purchases from Google Play, and local actions will automatically be recorded as conversions, and no tracking code is needed. [100%Working] Extract | Export Phone Numbers of Your Facebook Friends
A public group is exactly what it sounds like. It’s fully visible to everyone, and anyone can join without being approved. All members’ posts are fully visible to all other Facebook users, so this type of group does not offer the sense of privacy and security that comes with the more restricted group types. However, it is the easiest group type for users to join, and can therefore grow quickly.
Once you've set up the Facebook pixel, the pixel will fire when someone takes an action on your website. Examples of actions include adding an item to their shopping cart or making a purchase. The pixel receives these actions, or events, which you can view on your Facebook pixel page in Events Manager. From there, you'll be able to see the actions that your customers take. You'll also have options to reach those customers again through future Facebook ads.
So what’s the best way to do it? Offer them the opportunity to subscribe to your email list through Facebook lead ads. These ads let people fill out a form and subscribe to your email list so you can keep in touch with them there and the best part is that they don’t even have to leave Facebook to sign up—they can subscribe right from their newsfeed.
Relevance Score is Facebook’s measure of the quality and engagement level of your ads. Your Relevance Score is important because it determines both your cost per click on Facebook and how frequently Facebook shows your ad. Relevance score exists on a scale of 1 to 10—1 representing a poor ad, and 10 representing a great ad. The lower your relevance score is, the less is pertains to your audience, and the more you’re going to have pay to keep it in rotation. Optimize your Amazon PPC Ad Campaigns! 9 Most Common Questions
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